Analysis of Dracula and the Vampire Myth Essay - 2043 Words

The story of Dracula started long before Brahm Stoker wrote his famous novel. Vampires have been in the minds of people since the early ninth century and, perhaps, even before that. The fact that the stories are still common after all these years brings out the question of, why? What makes these vampire stories so popular? The answer may be in the material itself. Taking a wide selection of vampire stories, including Brahm Stokers classic, reveals a long list of similarities. Of course, not all stories mirror the others in all aspects of images but the images that do repeat are the ones most people readily associate with vampires. I propose that the reason Dracula and other stories of vampires are still so widely known†¦show more content†¦These stories of vampires go back much farther than the Victorian era though. They occur in almost every culture and may have wide variances. The most popular vampire legions are from Eastern European myths (Richardson) and many of the primary characteristics of behavior came from these myths. In Eastern Europe, the Slavic people from Russia to Bulgaria, Serbia to Poland, have the richest vampire folklore in the world (Richardson). The split of the Eastern Orthodox Church and Roman Church, in 1054 AD caused a split in development in lore about vampires. The Roman Church saw saints in those characters the Orthodox Church saw as vampires (Richardson). Romanian vampires are called Strigoi or demon or witch. These tales share many common features with the modern vampire tales. The Vircolac are more closely related to wolfs in folklore and seem to have morphed into werewolves, though they were originally thought to be vampires. All these creatures, as well as witches, were thought to be most active on the Eve of St. Georges Day (Richardson). Britain, however, did not hear of these vampires until the 1700s. The eighteenth century in Europe brought a big vampire scare when even government officials were brought into the mass killings of vampires (Richardson). This scare started in East Prussia in 1721 and arose again in theShow MoreRelatedFilm Adaptation Of Bram Stoker s Dracula1320 Words   |  6 Pagesfrightening tale of Count Dracula has struck horror into the hearts of many since it was originally penned. In 1987, Bram Stoker wrote the revolutionary tale Dracula that played off the fears of the people of the era. The plot and characters that make the novel great also translate nearly perfectly to cinematic adaptations. Starting in the early 1900’s, directors have done their best to portray the terror that the original novel inspired. Francis Ford Coppola’s Bram Stoker’s Dracula was released in 1992Read MoreThe Good Will Always Prevail1077 Words   |  5 PagesThe Good Will Always Prevail When most people think of modern-day vampires, the stereotypical Twilight and True Blood characters come into mind, but in realization this vampire fad came from a man who ruled Transylvania named Vlad Dracul, as known as Dracula. Bram Stoker wrote the novel, Dracula, with a gothic-style writing and a combined sense of romanticism. Dracula, by Bram Stoker, should be a chosen reading for this course because, Stoker refrains to many points such as: the good versus evilRead MoreAnalysis Of The Novel Dracula 1452 Words   |  6 PagesAnalysis of Dracula Although Dracula was not the first vampire novel, the effect that Bram Stoker’s creation had on the vampire genre is undisputable. At the time, it was written intellectual revelations during the 19th century had begun to change what people fear. Archaic legends like vampire stories no longer inspired terror in industrializing areas like Britain. What made Dracula widely successful was the incorporation of modern themes and anxieties with the renowned archetype of the vampireRead More Repressed Sexuality in Bram Stokers Dracula Essay1426 Words   |  6 PagesRepressed Sexuality in Bram Stokers Dracula      Ã‚  Ã‚   Perhaps no work of literature has ever been composed without being a product of its era, mainly because the human being responsible for writing it develops their worldview within a particular era.   Thus, with Bram Stokers Dracula, though we have a vampire myth novel filled with terror, horror, and evil, the story is a thinly veiled disguise of the repressed sexual mores of the Victorian era.   If we look to critical interpretation and commentaryRead MoreSexuality In Bram Stokers Dracula1082 Words   |  5 PagesSexuality in Bram Stoker s DraculaBram Stoker s Dracula, favorably received by critics upon publication in 1897, entertained its Victorian audience with unspeakable horrors such as vampires invading bedrooms to prey on beautiful maidens under the guise of night. The novel s eroticism proved even more unspeakable. Received in the era of repression, it remains questionable whether Dracula s readership perceived the sexuality flowing from the page. An advocate for the censorship of sexual materialRead MoreThe Portrayal of the Feminine in Stoker’s Dracula Essay1390 Words   |  6 PagesDiscuss the portrayal of the feminine in Stoker’s Dracula In Dracula, Stoker portrays the typical women: The new woman, the femme fatale and the damsel in distress, all common concepts in gothic literature. There are three predominant female roles within Dracula: Mina Murray, Lucy Westenra and the three vampire brides, all of which possess different attributes and play different roles within the novel. It is apparent that the feminine portrayal within this novel, especially the sexual nature,Read MoreLiterary Elements Of Bram Stoker s Dracula2026 Words   |  9 PagesVampire stories introduce the reader to mystery and suspense and also very interesting effects, but did you know that the story of Dracula has plenty of literary elements that better help the reader analyze and understand the story better than before. Dracula is a Vampire/Victorian book that expresses a lot of elements for example: symbolism. Literary terms such as gothic and romantics are terms used to discuss, classify, and analyze novels, poetry, and books like Dracula. The se terms are the mostRead MoreSemiotic Study of Vampires and Vampires Lore1678 Words   |  7 PagesMICA | Semiotic Study of Vampires and Vampire Lore | Individual Assignment for Semiotics | | | | Submitted by: Payel Basu Roll No: 113B A semiotic study of vampires and vampire lore, with an eye on the different cultural implications that arise through the ages. | ------------------------------------------------- A semiotic study of vampires and vampire lore. The field of semiotics exists because of the realization that society has a desire to create and produce signsRead MoreLiterary Elements Of Bram Stoker s Dracula1994 Words   |  8 PagesVampire stories are full of mystery and suspense and also very interesting, but did you know that the story of Dracula has plenty of literary elements that better help the reader analyze and understand the story better than before. Dracula is a Vampire/Victorian book that expresses a lot of elements for example: symbolism. Literary terms are terms used to discuss, classify, and analyze novels, poetry, and books like Dracula. These terms are the most important aspects in a piece of work. ThroughoutRead MoreThe Twilight Saga: Redefining the Vampire Essay837 Words   |  4 PagesWhen the word â€Å"vampire† comes to mind, people think of the traditional pale-faced, malicious bloodsuckers, sporting a cape and killing people when they’re sleeping. Wrong! Nowadays, the image of a vampire is a handsome, polite, and loving person who protects humans. The new cultural phenomenon Twilight is building a new degrading image for vampires that slaps the face of all previous authors, directors, writers, etc. who contributed to giving the monster its unique image in the past. Simply searching

Why Americans Once Gave the ‘Bellamy Salute’

The American school children in the picture are showing their loyalty to our flag and country by giving the â€Å"Bellamy Salute† while reciting the Pledge of Allegiance. Despite how it might look, the Bellamy Salute had nothing to do with Nazi dictator Adolph Hitler, but it did cause quite stir many years ago. In fact, the Bellamy Salute is an interesting aside on the history of the Pledge of Allegiance itself. Who Was â€Å"Bellamy?† Francis J. Bellamy actually wrote the original Pledge of Allegiance at the request of Daniel Sharp Ford, owner of a popular Boston-based magazine of the day named the Youth’s Companion. In 1892, Ford began a campaign to place American flags in every classroom in the nation. Ford believed that with the Civil War (1861-1865) still so fresh in the memories of so many Americans, a great public show of patriotism would help stabilize a still fragile nation. Along with the flags, Sharp assigned Bellamy, one of his staff writers at the time, to create a short phrase to be recited to honor the flag and all it stood for. Bellamy’s work, the Pledge of Allegiance to the flag, was published in the Youth’s Companion, and immediately struck a chord with Americans. The first organized use of the Pledge of Allegiance came on Oct. 12, 1892, when some 12 million American school children recited it to commemorate the 400-year anniversary of the voyage of Christopher Columbus. In 1943, the U.S. Supreme Court ruled that school administrators or teachers could not force students to recite the Pledge. How it Became Bellamy’s Salute Bellamy and Sharp also felt a physical, non-military style salute should be given to the flag as the Pledge was recited. When the instructions for the salute were printed in the Youth’s Companion under his name, the gesture became known as the Bellamy Salute. The instructions for the Bellamy Salute were simple: When reciting the Pledge, each person was to extend their right arm straight ahead and pointing slightly upward, with their fingers pointing straight ahead or in the direction of the flag, if present. And That Was Fine†¦ Until Americans had no problem with the Bellamy Salute and rendered it proudly until the days before World War II, when Italians and Germans began showing loyalty to dictators Benito Mussolini and Adolf Hitler with the disturbingly similar â€Å"Heil Hitler!† salute. Americans giving the Bellamy Salute began to fear that they might be mistaken as showing allegiance to the growingly powerful European fascist and Nazi regimes. In his book â€Å"To the Flag: The Unlikely History of the Pledge of Allegiance,† author Richard J. Ellis wrote, â€Å"the similarities in the salute had begun to attract comment as early as the mid-1930s.† Fears also began to grow that the editors of European newspapers and films could easily crop the American flag from pictures of Americans giving the Bellamy Salute, thus giving Europeans the false impression that Americans were beginning to support Hitler and Mussolini. As Ellis wrote in his book, â€Å"the embarrassing resemblance between the ‘Heil Hitler’ salute and the salute that accompanied the Pledge of Allegiance,† stirred fears among many Americans that the Bellamy Salute could be used overseas for pro-fascist propaganda purposes. So Congress Ditched It On December 22, 1942, back in the days when Congress really took care of business, lawmakers passed a bill amending the U.S. Flag Code to mandate that the Pledge of Allegiance should â€Å"be rendered by standing with the right hand over the heart,† exactly like we do it today. Other Changes to the Pledge Besides the demise of the Bellamy Salute in 1942, the exact wording of the Pledge of Allegiance has been changed over the years. For example, the phrase â€Å"I pledge allegiance to the flag,† was original written by Bellamy as â€Å"I pledge allegiance to my flag.† The â€Å"my† was dropped out of concerns that immigrants to the United States, even those who had completed the naturalization process, might be seen as pledging allegiance to the flag of their home nation. The biggest and by far most controversial change came in 1954, when President Dwight D. Eisenhower drove a move to add the words â€Å"under God† after â€Å"one nation.† â€Å"In this way we are reaffirming the transcendence of religious faith in America’s heritage and future; in this way we shall constantly strengthen those spiritual weapons which forever will be our countrys most powerful resource in peace and war,† declared Eisenhower at the time. In June 2002, the 9th Circuit Court of Appeals in San Francisco declared the entire Pledge of Allegiance unconstitutional because of its inclusion of the phrase â€Å"under God.† The court held that the phrase violated the First Amendment’s guarantee of separation of church and state. However, the next day, 9th Circuit Court of Appeals Judge Alfred Goodwin, issued a stay that prevented enforcement of the ruling. So while its wording may change again, you can bet the Bellamy Salute will have no place in the future of the Pledge of Allegiance.

Negative Effects Of Social Media - 1517 Words

What is Social Media? As stated on Dictionary.com, social media is â€Å"websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts†. There are a huge variety of social media sites such as, Facebook, Twitter, Myspace, Instagram, and YouTube. As our technology gets more and more advanced and new devices come out, social media itself is growing as well. Because of the growth of social media, our lives are being effected every single day by it. These effects in our lives are not all positive, but they are not all negative either. In today’s world, social media has now started to affect our everyday lives. People no longer watch the news or read the†¦show more content†¦Certain news stations use websites like Facebook to live stream a press conference or police chase as it is happening, which is useful to people who will be traveling or who are trying to keep up to da te, but don’t have current access to a television. Social media also allows for the open expression of your views. This allows others to see your opinion and share their similar ideas with you, or even express their opposing views. Along with these positives, comes the negatives. If you go to a classroom and watch from the back, you’ll notice how many students are using their cell phones when the professor isn’t looking, or who are using it out in the open without any care. This not only causes a distraction for themselves, but to others as well. This is not the only time that social media can be causing a distraction either. While doing homework or studying, students tend to easily get bored. Their fix to this is to take a break and get on social media. While a break can be good occasionally after long periods of studying, sometimes, they may not return to their studying after picking up their phone. Social Media’s Effect on Political Thinking There isn’t really a part of our lives that social media doesn’t at least touch. When it comes to politics, social media can have a huge effect. No matter how into politics someone is, social media sites can have a huge impact on a person’s views about a specific candidate or member. Someone who can have no information atShow MoreRelatedThe Negative Effects Of Social Media1648 Words   |  7 Pages I’ve learned that everything that glitters ain’t gold. In my middle school days I’ve experienced the negative effects of social media, Now when I say social media, I’m referring to Facebook, Instagram, Twitter, and Snapchat. By me being very active on social media I’ve been taunted, teased, threatened and harassed along with having low- self esteem and some suicidal thoughts . According to a recent study in the JAMA pediatrics, 23% of teens report they are or have been the target of cyberbullyingRead MoreNegative Effects Of Social Media1350 Words   |  6 Pagestoday’s society, social media is an important tool that many people use daily for various purposes. On social media, people share their opinions, events in their lives, and news. They also use social media as a tool for entertainment and as a way of keeping in touch with their friends. Because of its various uses, the use of social media increased very significantly over the years and it is no surprise that many scholars from different disciplines took an interest in the use of social media. These scholarsRead MoreThe Negative Effects Of Social Media1509 Words   |  7 Pagesbeing millennials, social media is as natural to the people of today as breathing or drinking water. Social media is a â€Å"series of websites and applications that have been designed to allow people to share content and communicate with each other quickly and efficiently† (â€Å"What is Social Media, 2017). A few people have a more confined perspective of social media likening it to mean the same as interacting on sites like Facebook, Instagram, Snapchat, and others. The power of so cial media is such that, theRead MoreThe Negative Effects Of Social Media1212 Words   |  5 PagesThe Negative Effects of Social Media Introduction 1. Attention Getter: a. What is the first thing most people do in the morning? i. Brush teeth? ii. Go to the bathroom? iii. Feed your dog? iv. The correct answer is actually checking your phone. 1. According to a recent study by IDC Research, 80% of smartphone users check their phones within 15 minutes of waking up each morning. b. What on your phone is so important? i. Social media c. Social Media i. According to Dictionary.com, social media is consideredRead MoreNegative Effects Of Social Media1297 Words   |  6 PagesIn the twenty-first century, social media plays an extensive part in most people’s lives. Instagram, Twitter, and many other social networks can cause adverse psychological harm and even lead to physical harm. Although many may argue that social media pertains to be useful, there prove to be more harmful aspects rather than helpful aspects of these media sites. These effects are not only psychological, but they may also be physical. Not only do social networks cause depression, anxiety, and cyberbullyingRead MoreNegative Effects Of Social Media1716 Words   |  7 PagesTwitter, Instagram, and many other social media sites, these changed the way that we communicate with one another. Social platforms allow people to share events of their own lives, through posting photos, leaving comments, updating their status, and many others. For example, â€Å"As of today, there are a little over 322 million people that live in the United States, 64% of whom own a smartphone. This means that approximately 206 million people have access to social media, anywhere at any time. FurthermoreRead MoreNegative Effects Of Social Media1743 Words   |  7 Pagesthese people are on their social media accounts. According to Brooke Lusk, the database and media manager for the Prevention Researcher, social media can be defined as, â€Å"an aspect of the internet which allows individuals and groups to create and publish online content, share the content, and interact about it.† These days, people are very involved with the internet and social media. Some think this is a benefit while others think this is a detriment for many reasons. Social media allows people to stayRead MoreNegative Effects Of Social Media1651 Words   |  7 PagesSocial Media Affects Typewriters to computers, telephones to smartphones, written letters to communicating through social media such as snapchat and instagram, demonstrates how times have changed with communication. The earlier generations growing up had to use their imaginations and creative minds in order to be entertained. Playing outside with friends, building forts, and playing school were some of the many favorite activities of children. Today, you see smartphones in the hands of young childrenRead MoreNegative Effects Of Social Media1719 Words   |  7 Pagesyears, social media has become more advanced. From the way it allows us to reach out to those closest to us, to giving us updates on the latest news, social media has indeed left a great impact. Through social media, anyone online has been able to communicate efficiently with others. It helps broaden our knowledge and increase our self-esteem in many ways. It has assisted in connecting to anyone from specific age groups and environments simil ar to our own. However, with all that social media has assistedRead MoreSocial Media: Negative Effect1306 Words   |  6 PagesThe Negative Effect of Social Media By Javoris Brown Critical Thinking Strayer University 2013 Social media is define as a type of communication that takes place online between individuals through user profiles or blogs. It allows the transfer of various information and files including pictures, audio recordings, and videos. Users are capable of interactions that don’t require face to face communications. Some users even utilize this type of media as a tool to stay connected to family

Almarai USA Operation Management of Almarai Organisation

Question: Discuss about the Operation Management of Almarai Organisation. Answer: Introduction This study has highlighted the operation management of Almarai, a dairy food industry of Saudi Arabia. This study has provided the overall input, transformation and the output functioning of the firm. In addition, this study is also helpful to identify the major operations performed by the organisation. In this connection, this study has also identified the competitive advantage of Almarai. On the other hand, this study is benefitted to evaluate the capacity planning, inventory management, supply chain measurement and the performance measurement of the mentioned organisation. Background of the organisation Almarai is belonging from the food industry, which has the specialisation in the manufacturing of dairy products. This organisation was established in the year of 1977. The headquarter of this organisation is at Kingdom of Saudi Arabia. Initially, the organisation has a partnership with Irish agri foods pioneer Alastair McGuckian. In the year of 2005, Almarai has incorporated a new cheese plant. In 2007, Almarai has started their bakery business. In this connection, Almarai has started the construction of new bakery facility in Al Kharj (Almarai. 2016). This organisation has received several awards for its operations. In the year of 2009, Almarai has acquired HADCO. After that, Almarai has launched a new poultry brand namely, Alyoum. In addition, it can be mentioned that Almarai made a partnership with Pepsico in the year of 2009. This partnership also launched a joint venture with the Juice organisation and also with the International Dairy. As per the statement of Helleno et al. (2 015), it can be mentioned that major products of Almarai are dairy, Yogurt, Juices, poultry, bakeries and infant formula. Identification of the overall input, transformation and output operations of the firm Figure 1: Input-transformation-output process (Source: Jin et al. 2015) From the above figure, it can be observed that the overall production approach of an organisation can be performed by following three definite steps such as input, transformation and the output method. In this study, these three mentioned steps of the production process of dairy sector of Almarai has discussed in this context. As per the statement of Li, Li and Feng (2014), it can be mentioned that Almarai has used milk, colostrums, liquid milk products, fresh cream and also the thickened cream, butter, ghee, whey, butter milk powdered as the input materials to manufacture the best qualities dairy products. In this connection, it can be mentioned that this information has collected from the management of the organisation. The manufacturing head of Almarai has mentioned that the organisation used only the best qualities products in their production. In the words of Mohammadi, Soleymani and Mozafari (2014), this has increased the productivity of the dairy manufacturing organisation. Secondly, it can be stated that the location of Almarai is appropriate for getting the raw materials, which are required for the dairy manufacturing products. In this connection, Niknam, Golestaneh and Malekpour (2012) mentioned that position of the organisation is the key element for making a business successful. The head quarte r of Almarai is at Riyadh, which is the most populous city. Therefore, it can be predicted that the overall sales of the organisation would be increased. According to Parisio, Rikos and Glielmo (2016), it can be mentioned that in the transformation stage of the dairy production, Almarai has aimed to the food safety hazards program. As per this program, it can be stated that the organisation need to control the food safety hazards by formulating the documented food safety program. In addition, it is also required to follow several supporting programs. As per these programs, Almarai requires to keep the environment keep and clean. Therefore, it can be stated that the pests can be reduced in the manufacturing process. On the other hand, the organisation ensures that milk requires to cool and then requires to store at a certain temperature. This can prevent or can also reduce the growth of the microbiological hazards. In the words of Sedaghati and Kavousi-Fard (2014), it can be stated that Almarai requires to supervise the activities of the employees. In this connection, the organisation has aimed to the food safety and hygiene matters wi thin the organisation. Moreover, it can be opined that a dairy manufacturing business requires to focus to the controlling of time and temperature. The last stage of the production process can be considered as the output. In this case, Stoppato (2012) opined that Almarai has aimed to the packaging of the products. In this purpose, the organisation requires to focus to the weighing, sealing as well as on the labelling of the products. In the next stage, the organisation keeps the manufactured goods in the storage room for preventing the products from damage. Supply chain design: Supply chain design process is helpful to enhance the profitability and the shareholder valuation. The management of Almarai requires to follow the market and the sourcing strategies. This will generate the optimum financial performance. Supply chain design needs to manage the constraints and margins. By following these regulations and practices in their business, the management of the organisation can earn higher profitability. However, Flint, Signori and Golicic (2016) argued that there is uncertainty as well as risk in demand and supply and these are required to the organisation during the designing of supply chain (Waller and Fawcett 2013). On the other hand, Almarai needs to balance the short term and long-term plans and objectives. Therefore, it can be inferred that supply chain design requires to provide the organisation a detailed insights, which would shows how the demand can achieve the business profitability. In addition, with the help of supply chain designs, opportunitie s to increase the profit can be identified. Moreover, supply chain cost can reduce the consumer responsiveness. Figure 2: Supply chain design (Source: Flint, Signori and Golicic 2016) Identification of major operation areas and the competitive advantage According to Zhang, Shah and Papageorgiou (2013), it can be stated that operation areas are critical to the competitive advantage of an organisation. There are five major operational areas, which can gain the competitive advantage of Almarai. These operational areas are such as quality, speed, dependability, flexibility and cost. In the point of Li, Li and Feng (2014), it can be mentioned that quality can enhance the competitive advantage of the organisation. As a result, it can be stated that the organisation can set out their targeted consumers. In addition, Almarai can reduce the price of their manufacturing goods. However, the speed aspect can deliver their products to the consumers more quickly. This aspect can also offer superior consumer services, which focus to the after sales services. Hence, it can be mentioned that the organisational risks can be reduced. Dependability is helpful to identify the level of stocks of the organisation. In order to measure the level of sock of the organisation, Almarai requires to improve the working conditions as well as the internal maintaining facilities. This would in turn save the money of the organisation due to the lack of disruption. As opined by Mohammadi, Soleymani and Mozafari (2014), it can be mentioned that workplace flexibility can be categorised into four sections such as product, mix of the goods, quantity and the delivery. Nevertheless, Parisio, Rikos and Glielmo (2016) questioned that product flexibility convert the rigid mass production towards the mass customisation in order to achieve the global requirements. Therefore, Almarai has focused to the quantity and the time of delivery in order to satisfy the consumers needs. This will improve the product development approach for the development of new products. Lastly, cost structure is the key measurement for the improvement of a business. According to Niknam, Golestaneh and Malekpour (2012), it can be mentioned that ideal cost structure of the manufacturing goods can increase the profitability of the business. Therefore, revenue earning of an organisation can be improved. Evaluate the performance of each area In order to measure the performance of quality, speed, flexibility, dependability and cost for gaining the competitive advantage, the organisation has used some specific tools such as capacity planning, inventory management, supply chain design and the quality management. Capacity planning is helpful to forecast the budget of a business in order to meet the present operations and can meet the business objectives. As a result, based on the predicted budget, Almarai can set out the price of the products and the quality aspect can be improved. Moreover, capacity planning is helpful to identify the future capacity needs. This will in turn increase the production of an organisation. It can monitor the cost structure of the manufactured goods. By following the inventory management, an organisation can increase the inventories as well as the level of stock. This would be benefitted for increase the functioning of dependability. This would generate the higher profitability within the organisation. On the other hand, Parisio, Rikos and Glielmo (2016) cited that supply chain management is a network, which can move the product from one stage to another. In addition, this can increase the customer service of the organisation. Therefore, it can be mentioned that Almarai aimed to improve the customer service of the organisation by delivering the products to the customers within the proposed date. Therefore, the speed aspect can perform successfully in order to gain the competitive advantage of an organisation. Recommendation After analysing the entire study, it can be recommended that Almarai requires to follow some relevant marketing dynamics such as speed, dependability, flexibility, cost and quality, which can gain the competitive advantage of the business. In this respect, it can be stated that if Almarai would not be able to deliver the products to the consumers, then the good will of the organisation towards the consumers would be declined. In this pount, it can be recommended that speed sustainable dimension would be benefitted. By following this sustainable dimension, the food industry can deliver the products to their clients within the proposed date. Moreover, the dairy farm has planned to set out the price of the product affordable. They used modern technology and updated techniques in the manudacturing process. As a result, it can be inferred that the quality of products would be improved. This would be helpful to gain the competitive advantage of the organisation. On the other hand, it can b e recommended that inventory and capacity management require to work effectively. In this respect, it can be stated that Almarai has the competitive advantage in the manufacturing of dairy products based on the level of stock. Capacity management can efficiently estimate this level of stock of an organisation. Therefore, it can be mentioned that the productivity of the organisation will be increased. In addition, the service quality of Almarai will be improved. Conclusion This study has highlighted the operation management of Almarai organisation of Saudi Arabia. In this purpose, this study has discussed the overall input, transformation and the output operation of the organisation. As a result, it can be understood what materials are used for the manufacturing process of the dairy products. On the other hand, this study has identified the competitive advantage. In this context, this study has mentioned how Almarai has achieved the competitive advantage through the operation management. Moreover, this study has described some quantitative techniques such as capacity management, inventory management, and supply chain management in order to solve the operation management challenges within the business. 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Energetic and economic investigation of the operation management of an Organic Rankine Cycle cogeneration plant.Energy,41(1), pp.3-9. Zhang, D., Shah, N. and Papageorgiou, L.G., 2013. Efficient energy consumption and operation management in a smart building with microgrid.Energy Conversion and Management,74, pp.209-222. Flint, D.J., Signori, P. and Golicic, S.L., 2016. Supply Chain Design. InContemporary Wine Marketing and Supply Chain Management(pp. 117-129). Palgrave Macmillan US. Waller, M.A. and Fawcett, S.E., 2013. Data science, predictive analytics, and big data: a revolution that will transform supply chain design and management.Journal of Business Logistics,34(2), pp.77-84.