Customer Relationship Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Customer Relationship Management - Essay Example This research will begin with the importance of customer-centeredness. Businesses need to remember that nowadays, customers are more intelligent, well-informed and therefore more demanding than they ever were before. The Internet gives customers access to more information, and this allows them to educate themselves about products.   Therefore, they are intensely aware of what they have come to expect. In order to make sure that businesses of today can be successful, the business needs to make sure it is â€Å"customer-centered.† This implies a movement away from the former business focus of â€Å"process centered.†Ã‚   This shift means that businesses need to reorganize their focus by implanting a strategy geared toward success factors of the process, technology, people, and environment.   Management process will need to be examined and reviewed in order to make sure that wonderful and effective customer service is being provided. Businesses can gain an edge nowaday s if they are able to form management that focuses on good customer relationship skills.   This is often referred to as customer relationship management or CRM. The notion with CRM is to make sure the focus of the organization is the customer. Therefore, in order to make the company more customer-centered, it is important to ensure that all employees in the business contribute to the customer in the end.   Businesses that have been able to use this concept with success bring together the processes of people and technology.