To What Extent was Gorbachev to blame for the Collapse of the USSR Essay

Gorbachev was to fault for the prostration of the USSR for assorted grounds. chiefly because of his two new policies. ‘Glasnost’ ( New Freedom and Openness ) and ‘Perestroika’ ( Economic Restructuring ) . However. there were a few external factors which helped do the prostration of the USSR. such as the consequence Yeltsin had on Russia and how states were turning tired of the whole Communist system itself. Gorbachev’s purpose was to do the Communist system work better by leting people to hold their say in how the system could be improved and to do the Soviet system of cardinal planning of production more efficient. However. it merely allowed people to openly knock the system and shortly people wanted to acquire rid of it. First. the Cold War created a crisis in the USSR. The weaponries race with the USA had become so expensive that Soviet life criterions became worse as more money was spent on arms. Soviet Farming was inefficient ; there wasn’t adequate nutrient. so metric tons of grain had to be imported from the USA. The communist authorities was going more and more corrupt and was unable to run into demands of high life criterions like the West for the Soviet people. The USSR had been at war with Afghanistan since 1979. The war was a complete catastrophe because it cost one million millions of dollars and 15 000 Soviet military personnels were killed. Already people ruled under Communism were get downing to experience uneasy. Mikhail Gorbachev came to power in 1985 in the USSR and radically changed Soviet Policies. He became General Secretary of the Communist Party. He was more unfastened to the West than old leaders and offered a solution for the current state of affairs. He introduced two major new policies. Glasnost and Perestroika. Glasnost meant New Freedom and Openness. In this policy the Soviet people won new rights. First 1000s of political captives were released. including the ill-famed Andrei Sakharov. Peoples were told of the atrociousnesss committed by Stalin’s dictatorial authorities. Free address was allowed and military muster was to be abolished. Perestroika meant Economic restructuring. Gorbachev wanted to do the system of production more efficient. nevertheless corruptness in the Soviet authorities was excessively great. So he was unable to see through his programs. Gorbachev changed foreign policy. In 1987. a disarming pact was signed. called the INF ( Intermediate-range Nuclear Forces ) . The USSR and the USA agreed to take all medium scope missiles from Europe within three old ages. In 1988. Gorbachev announced the immediate decrease in the arms reserve and the figure of military personnels in the Soviet armed forces. Gorbachev tried to better dealingss with the West. He met the US president Reagan several times. one of which was at the Geneva Summit in 1985. In 1988. Gorbachev abandoned the Brezhnev Doctrine. He told the UN that people now had a pick in Eastern Europe and that the USSR wasn’t traveling to command them any longer. Gorbachev announced the complete backdown of Soviet military personnels from Afghanistan in 1988. In 1978. the Communist Afghan authorities secured a pact with the USSR that allowed them to inquire for military aid when they required it to contend against the Mujahideen Rebels. In 1979. they requested for armored combat vehicles and choppers. this was approved. They so started inquiring for platoons. The USSR was now a spot hesitating on O.K.ing this. In July 1979. American president Jimmy Carter funded for the Afghan Rebels and allowed them to purchase more and better arms. Besides the CIA conducted anti communist propaganda in the localities. In September. the Deputy Prime Minister of Afghanistan. Hafizullah Amin took power after the shot of President Taraki. The Soviets saw this as destabilising and on December 27th they decided to occupy Afghanistan in an effort to brace the communist authorities. It lasted nine old ages. and was referred to as the Soviet’s Vietnam. The USSR’s invasion cost them a great trade of money. Gorbachev offered what he thought to be a solution for this. The negative affects of communism can be highlighted by looking at the predominating conditions in Hungary and Germany. After the war. the USSR helped set Rakosi. a barbarous Stalinist in charge of Hungary. He was unpopular and in 1956. the people of Budapest protested against his authorities. The secret constabulary were hunted down. Khrushchev allowed the broad Nagy to go Prime Minister. After Austria declared itself a impersonal province in 1955. Nagy hoped that Hungary could make the same. In 1956. Nagy declared the terminal of communism there by retreating from the Warsaw treaty and keeping free elections. In response to this. Soviet armored combat vehicles invaded Hungary. 20 00 Hungarians were killed or injured. Nagy was arrested and shot. Kadar became premier curate and ensured trueness to the USSR. Western states didn’t assist the USSR. This was the first move made by Khrushchev to demo he was tough. The Berlin Wall was built in 1961. In 1949. Stalin ended the Berlin encirclement. Two new provinces formed were East Germany ( Democratic Republic ) and West Germany ( Federal Republic ) . Between so and 1961 over two and a half million people fled to West Germany. The communist authorities of East Germany was worried and so made a 30-mile barrier across the metropolis of Berlin. It was fortified with biting wire and machine gun stations and separated East and West Berlin. Anyone who tried to get away East Berlin was shot. so West Berliners were now separated from friends and household. More unrest continued. this clip with Poland. Solidarity played a major portion in 1980 when Poland’s people rebelled. Solidarity was lead by Lech Walesa and it demanded the right to strike and to be consulted on all major determinations impacting their life and on the job conditions. Solidarity started after the communist authorities decided to raise monetary values due to the foreign debt in Poland’s economic system. It was an anti-communist societal motion. which by 1981 attracted nine million members. It was particularly strong because of the support from the Catholic Church. General Jaruzelski took over the state in 1981 and declared Martial Law. Solidarity was banned and nutrient monetary values were raised 40 % . However. in 1989. free elections were held in Poland and Solidarity won. This was able to go on now because of Glasnost. Glasnost was assisting Eastern European states to really turn away from Communism. this had a really negative impact on Gorbachev. The Cold War was eventually over. Communism fell all over Eastern Europe in 1989. Hungary opened its frontier with Austria in May. Poland held free elections in June. Solidarity won and a new non-communist authorities came to power. Many East Germans crossed through Austria and into West Germany and the Berlin wall was knocked down in November. In 1990 Germany was reunified. Anti-communist presentations took topographic point in Czechoslovakia and the communist authorities collapsed in December. In December a revolution in Romania began against the cruel and corrupt government with dictator Nicolae Ceausescu and he was executed on Christmas twenty-four hours. The Warsaw Pact ended in 1991. Communism was rejected in the USSR. The chief nationalities in the Soviet Union demanded independency. particularly the Baltic democracies. Latvia. Lithuania and Estonia. Gorbachev tried to forestall the rise of patriotism in the Baltic democracies with military force. but he bit by bit started to lose control. The anti-communist Russian president was elected in 1991. Boris Yeltsin was an opposition of Gorbachev and became powerful and popular. He demanded the terminal of communism domination and the dividing up of the USSR. This led to a crisis in 1991. The old communist leaders feared the reforms. so they decided to acquire rid of Gorbachev ; this was an attempted putsch in 1991. A military group tried to prehend power by capturing Gorbachev but Yeltsin rallied the Russian people to defy and the ground forces supported him. the putsch failed. The Soviet democracies shortly became independent and the USSR did non be any longer. Gorbachev lost his power and had to vacate. Communism in Russia was dead. To reason. there were assorted factors which affected the prostration of the USSR. nevertheless I believe that Gorbachev was chiefly to fault because of his new policy Glasnost. Glasnost enabled people to hold free address. Gorbachev believed that it would assist reconstruct the Communist system but alternatively it ruined the system by leting people to openly knock it. Wagess were really low. people could now see the differences between their life style and the West’s life style. particularly when the uncensored Olympics were on. Communism was non offering good on the job conditions any longer. Soviet Young persons were non allowed to see certain movies. listen to certain music or Western wireless Stationss. In the Republics people were tired of being told what to make by Russia all the clip. they wanted to regulate themselves. Glasnost allowed them to knock and protest. Finally this got them independency and the brotherhood was deteriorating. The attempted putsch of 1991 triggered the terminal of the Soviet Union. Yeltsin rallied the Russian people to defy with the support of the ground forces. the putsch failed and the Soviet Republics became independent and the USSR ceased to be. Yeltsin besides had a big affect on the Russian people to act upon them to turn away from communism. Gorbachev allowed people to turn away from communism. which finally lead to the prostration of the USSR.

Internal Control and Risk Evaluation

A risk is the chance of a negative event occurring. Internal controls are policies and procedures set in place to reduce the occurrence of an associated risk. Risks are never entirely eliminated; however, internal controls help reduce the occurrence and balance the risk. This brief will discuss the risks of Kudler Fine Food’s current Accounting Information System (AIS). In addition, the internal controls designed to mitigate the risks. Furthermore, this brief evaluates the internal controls for the AIS. Last, this brief addresses other controls, outside of the AIS that Kudler’s may need. Identify Risks According to Hunton, Bryant, and Bagranoff (2004), â€Å"business enterprises face a variety of risks, including business, audit, security, and continuity risks. † Business risk means the company may not achieve its goals and objectives. A review of Kudler’s strategic plan will help determine the business risk. The adoption of the new Just-In-Time (JIT) inventory system would be an IT timing risk. An IT timing risk is an example of an internal business risk that Kudler would face. An audit risk is the likelihood that Kudler’s external auditor would make a mistake in his or her opinion of the financial statements. Audit risks are broken down further into inherent, control, and detection risks. Every business has inherent risk because doing business is risky in itself. Control risks are the likelihood the internal controls the company has in place would not prevent a material error. Detection risks are the likelihood the audit procedure would not detect material errors. Security risks involve data access and integrity. The AIS converts raw data into useful information. To ensure the data integrity, Kudler will need to control the risks associated with collecting and processing the data. By implementing the JIT inventory system and point of sale system, data is processed as soon as something purchased from the stores. This mitigates human error under the old system. Continuity risks are associated with the AIS’ availability, backup, and recovery. Kudler’s will need to implement stronger firewalls and larger servers. This will ensure when Kudler’s does business online, customers will be able to access the website at any given time. Any down time of the website would be potential loss of business. Internal Controls Management must design and implement the internal controls. However, this is just two steps of the control process. Management must evaluate the controls for effectiveness. Kudler’s size would not necessitate an internal auditor; however, an external auditor would be beneficial in testing the effectiveness of the controls. In addition, Kudler’s would need to document policies and procedures to establish an audit trail. According to Bagranoff, Simkin, and Strand, (2008, p. 50-251), these documents should include: 1. â€Å"A chart of accounts (with the purpose of each general ledger account)† 2. â€Å"A complete description of source documents individuals must use to record accounting transactions† 3. â€Å"A comprehensive description of the authority and responsibility assigned to each individual† Controls Outside the AIS Kudler faces other external threats as well. T hese threats can be reduced by securing the AIS with firewalls, anti-virus, anti-spam, and other anti-spyware software. This will deter any potential hacker from accessing confidential information. Whereas, the software will not completely eliminate the risks involved with doing business over the Internet or remotely from each store, the risks will be greatly reduced. Conclusion Risk assessment and internal controls are vital to Kudler’s continued success. Kudler will need to monitor the effectiveness of the internal controls once the new JIT inventory system is in place. In addition, management will need to assess the risks associated with expanding business. However, these risks are balanced out by the expected increase in business transactions to ensure Kudler’s lasting success.

Analysing The Advances In Recycling Environmental Sciences Essay

History of Waste Management. Waste is classified as anything that a individual or consumer does non desire anymore, and so throws off. Five hundred old ages BC, Athens initiated the first municipal shit in a waste direction effort. Waste could merely be disposed at least one stat mi from metropolis walls. During the Middle Ages waste disposal was at the exclusive discretion of the person. By 1388, the English Parliament placed a rigorous prohibition on waste disposal in public waterways and ditches, as it started impacting the wellness of British citizens. France had a similar quandary in 1400, when the sum of refuse outside the metropolis was piled so high, it interfered with the defence of the metropolis. At this point the authoritiess of both states stepped in and false duty of the wellness and safety of their citizens. Waste direction became a precedence ( 1 ) . During the Age of Sanitation, 1840, the British authorities assigned Ministers of Sanitation to happen a solution for sewerage disposal issues, which in bend brought attending to solid waste disposal. Solid waste disposal brought away the attack of the â€Å" Destructor. † This incineration system was built in Nottingham, England, in 1874 ( 1 ) . More than ten old ages subsequently, in 1885, America introduced its first incinerator to Governor ‘s island, New York. Birth of Recycling The new incinerator could roll up fat and oils from waste merchandises, which was so reused to do soap and tapers. Old shred were recycled to do paper and these machines besides generated heat and steam. However, despite the effectivity of the incinerators, a job of ocean dumping arose. Harmonizing to Herbert Land, writer of The McGraw-Hill Recycling Handbook, this attack was both economical and acceptable. Consumers had the outlook that if the waste could non be seen, it did non affair or have an consequence on anything. It was non until post World War II that a scientific apprehension of the environment grew. With the important post-war population growing, the long-run impact of dirt and H2O pollution became an issue ( 1 ) . Finally, by 1970, the Clean Air Act was written and society was mandated by jurisprudence to take part in a cleansing agent environment. On April 22, 1970, the first Earth Day was celebrated and by 1971 Oregon passed the Bottle Bill. This was the start of the r euse / recycle method of waste direction ( 1 ) . Statisticss show that in 1980, Americans sent about 150 million dozenss of solid waste to landfills ( 4 ) . Peoples began to understand the importance of recycling. There are three grounds recycling has become of import to the wellness and wellbeing of both the environment and the people who live in it. First, and possibly most obvious, are selfless grounds – recycling has proved to protect and foster the environment. Second is the economic jussive mood associated with recycling – recycling is cheaper than solid waste remotion. Third is the legal considerations – authoritiess are publishing punishments to promote recycling ( 1 ) . Today, two decennaries later and with a planetary population growing of about two billion people, solid waste dumping on landfills have decreased by more than 50 million dozenss yearly. Benefits of Recycling Recycling takes something that is waste and makes it into something utile. Cities worldwide save 1000000s of dollars yearly by recycling alternatively of utilizing landfills. Landfills charge by the ton for waste disposal. Recent economic analysis show metropoliss generate three times more in gross per ton with recycling, as opposed to landfill disposal. Additionally, recycling besides generates six times as many occupations ( 5 ) . A survey conducted in St. Louis proved that recycling generates 16,000 occupations and more than $ 4 Billion yearly. Recycling utilizations fewer natural resources – without recycling, new merchandises have to be made, which uses and depletes these resources. In most instances, recycling besides reduces energy usage and costs. Recycling steel is cheaper than excavation for Fe ore, polishing it and doing a new merchandise. With plastics, nevertheless, it is cheaper to fabricate than to recycle. Recycling besides reduces pollution. Landfills are nesting evidences where chemicals blend and create toxic gases which contaminate land H2O supplies. This toxic procedure is called leachate. Wet refuse that decomposes without air gives of potent nursery gases methane and azotic oxide. More than half of waste stuffs at landfills are composed of organic solid waste ( wet refuse ) . Consumers today take more than 100 million dozenss of waste to landfills yearly. Recycling diverts about 32 per centum of that waste off from landfills, which equates to about 60 million dozenss less solid waste ( 4 ) . Pre- and Post Consumer Waste Pre consumer waste is waste that is reintroduced to the fabrication procedure without being used by a consumer. This would be faulty aluminium tins or paper fixingss from a mill. Post consumer waste is waste that has been used by the consumer, has fulfilled its intended intent, and is discarded for refuse or recycling. Post consumer recycled fibre ( PCF ) is a stuff made as a consequence of recycling station consumer waste ( 13 ) . Recycled points frequently have residue of other stuffs in it, for case, recycled paper may hold hints of ink. When the recycled merchandise is cheaper or weaker than the original station consumer waste, it is called down-cycling. When that recycled merchandise is superior to the original, it is called up-cycling ( 4 ) . Plastics and Polymers Harmonizing to the Environmental Protection Agency, plastics make up fifth part of all waste and recycling of plastics has increased in the past 20 old ages. Merely 3.5 per centum of all plastics are recycled, compared to 34 per centum of paper, 30 per centum of metal and 22 per centum of glass. These statistics are attributed to the fact that plastics are harder to roll up, since they are bulky, and they have to travel through a more time-consuming hand-sorting procedure. Seventy five billion lbs of plastic is produced yearly in the United States, most of which ends up on landfills. Additionally, plastics take up to 30 old ages to break up ( 7 ) . Plastics consist of a battalion of rosins and polymers, each with different utilizations. Polymers, derived from Grecian ‘poly ‘ ( many ) and ‘meros ‘ ( parts or units ) , are long ironss of molecules. Harmonizing to Dr. Ahmad Lotfi, senior lector at School of Science and Technology, Nottingham Trent University, ‘All plastics are polymers, but non all polymers are fictile. † Since polymers are non utile standing entirely, colorants and additives are added to it to do utile stuffs. Polymers are divided into two classs: thermosplastic polymers and thermoset polymers. The former can be heated and formed over and over once more. The latter undergoes a chemical alteration one time heated, making a 3-dimensional web. They can merely digest the warming procedure one time and can non be changed more than one time. Most plastics fall into the class of thermoset polymers and can digest merely one reuse ( 7 ) . Milk jugs are recycled to plastic for usage in t imber, alternatively of wood or steel, every bit good as playthings. Soda bottles are recycled and used as polyester rug or polyester terephthalate ( PET ) . PET is produced when the plastics go through a thorough procedure imposed by the Federal Drug and Food Administration, and one time converted to rug fibres ; PET polyester proves to bring forth more vivacious colourss and a greater opposition to discolorations ( 14 ) . PET is besides used for paintbrush bristles, drink containers and fiber stuffing for kiping bags and ski jackets. Additionally, it has merely been released that the U.S. World Cup association football New Jerseies will be made from recycled plastic bottles ( 11 ) . Most late, PET, made from 100 percent post-consumer flake, has been manufactured for polyester strapping. EREMA High tech Recycling has been the precursor in this procedure. The company states PET polyester strapping is stronger than its metal opposite number, and provides more snap which makes for effectual daze soaking up. The consequence is packaged goods remain integral through the full transportation procedure. Other benefits of PET strapping in contrast to steel, is that it wo n't corrode and has more rounded borders, which maintains the unity of the merchandise being shipped, every bit good as reduced hurts to PET strapping animal trainers. Production of PET strapping proves more cost-efficient than fabricating steel strapping and outperforms steel in its O degrees ( 14 ) . Additionally, Ohio based company, Advanced Recycled Plastic, recycles clay flaps into gum elastic mulch. The benefits are amazing and no negative has yet been found. Rubber mulch in comparing to wood mulch wo n't rinse off or disintegrate. It stays in topographic point and H2O can flux freely through the recycled gum elastic. Wood mulch need to be replaced every other twelvemonth, but rubber mulch stopping points for up to five old ages. Last, rubber mulch wo n't decompose or model, does non pull insects, and is non-toxic and odor free. It is besides cost effectual and odor-free ( 17 ) . Aluminum Aluminum tins have value. Research conducted in 2008 by Norman Crampton, states that an empty can is deserving two cents at the local bit pace. It is the lone family solid waste that pays for itself through the recycling procedure. A instance of 24 tins has a pecuniary value of 50 cents one time recycled. Crampton besides proved that one, post-consumer aluminium can, can be â€Å" re-melted, refashion, refilled and back on the shelf within 60 yearss, † ( 2 ) . The aluminium recycling procedure requires merely five per centum of the entire electric power it would take to do the can trade name new. Therefore, less power emits less C dioxide. Unlike fictile waste, tins are hence recycled to go the same thing they were before recycling. Cans are besides frequently up-cycled to fabricate new, eco-friendly furniture ( 4 ) . Jean Denim is recycled and reused as natural cotton fibre insularity. The insularity is besides 100 per centum recyclable. The insularity is made of 85 per centum station industrial jean cotton ( button and slide fasteners removed ) and 10 per centum boron-based fire retardent. Boron is a low toxic, natural mineral mined in California. Not merely is this insularity fire-safe, it besides slows the growing of fungus and casts and contains no thorns. With Ultra Touch, the aforesaid all-natural insularity, industry criterions have risen and ECO friendly constructing methods have become popular in new building. Leadership Energy and Environmental Design ( LEED ) is such an illustration. LEED has been named First Voluntary National Green Building Standard for extremely effectual, good maintained edifices ( 12 ) . LEED besides works hand-in-hand with Habitat for Humanity by providing insularity for new building. There are three recycled jean insularity makers in the universe ; Bonded Logic and Hickory Springs in the U.S. and Recovery Insulation Ltd in the United Kingdom. Recycled jean in the United Kingdom is besides used to do places. On the web site recycleyourjeans.com, one can subject an old brace of jean pants, pick out a shoe form and size, and have a usage brace of places made. All other stuffs on the places i.e. buckle and colloidal suspensions are besides recycled ( 15 ) . Tires Research conducted by Waste and Resources Programme ( WRAP ) in the United Kingdom, show that tyres can be recycled into roofing tiles. Recycling the tyres alternatively of disposing of it at a landfill will salvage 1000000s of dollars yearly ( 10 ) . Shoe maker, Simple Shoes, recycle auto tyres and so utilize it on the colloidal suspensions of their places. Not merely are the places lasting, and is the merchandise eco-friendly, production costs are drastically reduced. In add-on to the recycled gum elastic colloidal suspensions, the remainder of the places are besides made out of 100 per centum recycled stuffs, including hemp, paper, plastics and bamboo. They besides package their places in 100 per centum recycled, 100 per centum biodegradable carton boxes. In 2007 the company won the first of all time Footwear Plus green Award. Glass Glass recycling is more clip devouring than aluminium, jean and tyre recycling, as the bottles have to be separated by chemical composing and colour. Typically there are three classs for glass colourss: clear, for nutrient, drink, vino and spirits bottles ; green glass, for vino and beer bottles ; and brown glass, for beer and spirits bottles ( 16 ) . Due to the mass and substance of glass, it makes up a big portion of station consumer waste. Besides, other glass points such as visible radiation bulbs, imbibing spectacless and decorations are factored into to glaze equation. For every ton of glass recycled into new points, about 700 lbs of C dioxide is saved from being released into the ambiance. Similar to paper and tins, glass can be recycled to go the same thing it was before going station consumer waste. Recycling Procedures There are four types of recycling procedures considered ; primary, secondary, third and quaternate. Primary recycling uses stuffs that maintain similar characteristics of the original manufactured goods, like glass. Secondary recycling is less rigorous. It will utilize stuffs which can replace as something else. For case, it may utilize plastics to fabricate fencing stations which are typically made from wood or metal. Third recycling uses stuffs to do something wholly different from the original. An illustration would be utilizing fictile to do chemicals and fuels. Quaternate recycling converts plastic into energy through firing it. It is the most popular of all types of recycling due to the high heat content of plastic. Forms of Recycling In order to actuate consumers to recycle, assorted stairss have been put into topographic point to do the procedure more user-friendly. There are four popular recycling methods ; curbside, slump centres, redemption centres and sedimentation refund. Curbside makes it the duty of the consumer to screen recyclables and set it on the kerb where the metropolis will pick it up and administer to the appropriate recycling centres. Slump centres urge the consumer to present risky stuffs, like pigment, to denominate recycling centres. Buyback centres pay householders for big contraptions that they wish to recycle or recycle. Deposit refund motivates consumers to return an empty bottle to them for a refund, alternatively of throwing it in a trashcan ( 5 ) . Presently, the U.S. recycles approximately 30 per centum of all solid waste. European states like Austria and Germany recycle between 40- and 60 per centum of all their solid waste. Recycling Concluded Datas collected from different continents during different clip periods show that solid waste disposal can fleetly turn to go a job of wellness, environmental impairment and economical strain. Although solid waste direction provides some alleviation, the job of spliting landfills and unmanageable dirt taint pose a job. Manufacturing new goods quickly depletes already deteriorating natural resources. Population growing is inevitable and in order for future coevalss to populate happy and healthy lives, a solution to pollution is pressing. Recycling does merely that. It offers an ECO friendly, cost effectual declaration to many of the trials we face. With progresss in engineering and scientific discipline, world has developed a manner to recycle station consumer waste. Everyday points can, with small money and small hazard to the environment, be recycled to be used once more. New merchandises can be manufactured from old stuffs. For about any post-consumer merchandise, there is a new po ssibility in sight. This procedure of reuse, recycle, has proved to salvage states and metropoliss one million millions of dollars. Landfills are going smaller, which in bend lessens the menace of dirt taint and eventual wellness deductions for people. Natural resources like trees have a alteration to turn and in bend, woods are replenished. Recycling lessens the emanation of harmful gases typically associated with fabricating new merchandises. These these stairss work in concurrence to continue natural resources, and guarantee a healthy and clean Earth.

Storm Drainage Design Project Essay Example | Topics and Well Written Essays - 1500 words - 3

Storm Drainage Design Project - Essay Example The inflow into the river after the rainfall is through different ways. The major types are overland flow which represents the surface flows which includes other direct flows into the river. The ground water flow component is the sub-surface runoff component contributing to the river discharge from a particular region after the rainfall. If the major portion of runoff water reaches the river as overland flow , a heavy rainfall would result in quick response in the river and the hydrograph shape would be peak. Thus the risk of floods would be higher in this case. While if the major share is through ground water flow the rise in discharge is slower and the repose of the river is slower. Thus the rate at which the flood waters reaches the river body determines the shape of t he hydrograph. The major factors contributing to these situations are characteristics of drainage basin, type and amount of precipitation, land use pattern in a region, impact caused by human intervention, size and shape of drainage basin and major river management measures adopted (Flood hydrograph, n.d.). The hydrograph for river Cynon is drawn based on the rainfall and river flow depth data (figure 1). The discharge in the river is plotted along y-axis and the time (in hours) along x axis. Similarly, the rainfall depth is indicated on a secondary y axis in the same graph corresponding to particular instant of time. Based on the flood hydrograph obtained for the river Cynon, it is obvious that the drainage characteristics of the terrain results in the occurrence of peak discharge soon after the rainfall. The drainage basin soil characteristics is said to have relatively low value of permeability and this results in low infiltration rates into the soil. The rising limb of the hydrograph has a very steep rise while the receding limb was not as steep. The receding limb required more time to reach the base flow condition which justified the

University of Texas Discussion Essay Example | Topics and Well Written Essays - 250 words

University of Texas Discussion - Essay Example In fact, the health professionals bring their ideas and skills to a common pool thereby making multidisciplinary care the most outstanding approach in handling cancer ailments. The success of head and neck center can be attributed to the experienced team of professionals and adoption of the new technology in cancer treatment (Feig, 2006). The management team and the human resource department of the center have established candid mechanisms of acquiring super qualified medical professional. In addition, MD Anderson has laid modern infrastructure that enhance efficient service delivery to the patient. The center has embraced the new technology in assessing and analyzing the patient’s conditions (Bernier, 2011). The equipments found at the center are not common in other institution providing the same services. In essence, almost all the equipments required for head and neck cancer treatment are present at the center. The patient evaluation strategy adopted at the center is unique in that, it comprehensively covers the patient’s

Child Obesity Research Paper Example | Topics and Well Written Essays - 1750 words

Child Obesity - Research Paper Example Its relevance and priority in the nation’s thrust to monitor this chronic illness and seek ways to address it are seen in the following objectives, to wit: 19-3c. Reduce the proportion of children and adolescents who are overweight or obese and 19-2. Reduce the proportions of adults who are obese (Centers for Disease and Control Prevention (CDC), n.d.). The current research would initially define the scope and nature of the problem, the specific claim and justification of the claim, prior to delving into the method of data collection and a presentation of the research findings. In this regard, the paper aims to proffer a discussion of pertinent issues relating to changes in lifestyle due to technological advancements and how it has contributed in the spread of child obesity. Scope and Nature of the Problem Obesity in childhood, teenage and adults is considered an epidemic in the United States. The advancement in technology created rapid changes in the eating habits of individu als globally. However, as countries become more developed in terms of economic status, the greater the availability and affordability of innumerable choices of food that individuals, particularly children, can indulge in. In America alone, almost one out of three children is suffering from obesity (American Heart Association, 2011, par. 1). Lifestyle changes could be attributed as the major factor contributory to child obesity. Specific Claim Despite the many causes of child obesity; one of the most important is deemed the change in lifestyle due to technology advancements. Parents are sometimes blamed that they do not pay particular attention to their children and are usually neglectful of their child’s eating habits. While this certainly has some adverse effects on the children, it certainly is not the most important cause of the increase in child obesity. The main culprit is the technological revolution that has influenced all facets of global activities. From the advent o f smart phones to third generation video games, all these developments have led to children’s focus in front of personal computers and led them away from physical activities and regular outdoor exercises. The US Department of Health and Human Services (DHHS) has emphasized the importance of physical activity in the prevention of diseases, especially chronic illness like obesity. According to the study, â€Å"regular physical activity has been shown to reduce the morbidity and mortality from many chronic diseases† (US DHHS, 2002, 2). The developments in technology have led children to stay most of the time in front of the television set, the computer or other electronic gadgets and devices. Justification of Claim With different researches undertaken to explore on the factors contributing to obesity, it is revealed in Medicine Net that ethnicity, childhood weight and hormones all have an effect in being obese. The statistics and information shown in AHA reveal that obesi ty in children causes serious repercussions in terms of â€Å"high blood pressure, type 2 diabetes and elevated blood cholesterol levels. There are also psychological effects: Obese children are more prone to low self-esteem, negative body image and depression† (AHA, n.d., par. 2). The contentions of Burke indicate that â€Å"technology and childhood obesity are closely related because we have now become accustomed to having our eyes glued to the computer screen or television screen and are otherwise taken up with different forms of electronic

Autism Symptoms and Early Signs Essay Example | Topics and Well Written Essays - 1500 words

Autism Symptoms and Early Signs - Essay Example DSM-IV criteria describes the ASDs in children aged 3 years and older however, the emphasis is now given on characterizing the symptoms before three years as developmental abnormalities occur at a very young age and early intervention can also provide a good prognosis for ASD children. ASD leads to impairments in three functional spheres of influence: communication skills, both verbal and non-verbal, socialization and a deficiency of behavioral flexibility, making the child rely on routines. Autism is considered as the most prevalent among the severe developmental disorders. Classic autism was first described by Leo Lanner in 1943 and according to a 2007 report, it is estimated to occur in approximately 1 in 1000 individuals and ASD occurs in 1 in 150 individuals. Prevalence in Canada is estimated to be two per 1000 for autism and six per 1000 for the whole of the ASDs (Bryson et al 2004; Benson & Haith 2009). As mentioned earlier, the developmental abnormalities start manifesting at a very young age even before 3 years of age. Furthermore studies have provided evidence that early intervention can optimize the outcomes for the children affected with autism. Hence, early diagnosis by detecting the early signs and symptoms in the autistic children can aid early intervention and good prognosis. Before proceeding towards the symptoms and early signs of autism, it would be resourceful to overview the etiology of ASD. No singular cause can be pointed out however; the most common and popularly accepted cause is brain abnormalities and genetic etiology. Moreover, it should be made clear over here that autism is not a psychological disorder brought about by poor parenting or childhood years. One important etiological factor is the hereditary origin of autism. Cluster of unstable genes leading to brain abnormalities is also another explanation for the etiology of autism. Some other current theories which are under investigation include toxin ingestion during pregnancy an d environmental factors such as viruses (Evans & Daniels 2006). A male predomination is observed at a ratio of four to one. In monozygotic twins there is a high concordance rate around 90%. In children with pre-existing genetic disorders such as Fragile X syndrome, phenylketonuria, tuberous sclerosis, Angleman’s syndrome and Cornelia de Lange syndrome, autistic symptoms can be manifested (Benson & Haith 2009). The overview of ASD etiology exhibits genetic causes and hereditary co-relation as the main factors leading to the developmental abnormalities in the children. The core symptoms that manifest during the first two years of life represent the abnormalities in the social, communicative and cognitive developmental skills of the child. Any abnormality in the normal development of one functional domain also leads to negative outcome on the others as well. The social abnormalities of the autistic child exhibit themselves in categories of attachment, social imitation, joint att ention, orientation to social stimuli, face perception, emotion perception and expression and symbolic play. Children with autism exhibit disoriented relationships with their mothers. In autistic children the social behavior of looking at faces develops late at 12 months as compared to normal development at birth. Social behaviors such as following person’

How are we best to describe the actions of a serial killer Essay

How are we best to describe the actions of a serial killer - Essay Example Criminologist Eric Hickey’s database research on the demographics of serial killing highlights that 88% are male and 85% Caucasian and average age of 28.5 (E, Hickey. 2006). In terms of victim selection, Hickey’s empirical research further demonstrates that 62% target strangers exclusively and another 22% kill at least one stranger (E, Hickey. 2006). Additionally, 71% of the killers operated in a specifically targeted location or area, rather operating in multiple locations. Moreover, Wilson further refers to the â€Å"cooling off period† and patterns of similarity in the method of killing (D, Wilson. 2001). Reference is made to serial killer Wayne Gacy who would gag victims with their own underwear in order that they would die in their own vomit (J. Silverman, D. Wilson, 2002). Notwithstanding criminological observations regarding parallel trends in serial killer behaviour, scientific findings regarding physiological causal factors remain inconclusive to describe the motivations behind the actions of a serial killer (Vronsky 2004). Indeed, the attempts of social science, biological and criminological theory to explain differences between male and female violence in context of serial killers further highlights the flawed attempt to propound a conclusive and all encompassing rationale to explain the actions of serial killers (Vronsky 2004).

FF Managing Diversity Awareness Campaign Essay Example | Topics and Well Written Essays - 2000 words

FF Managing Diversity Awareness Campaign - Essay Example They are not given leadership roles as compared to their male counterpart. Such workplace stereotypes have resulted in unequal pay and pay gaps. Despite the effort of the UK government for bridging the pay gap by introducing new equal pay act, UK has witnessed high income inequality compared to OECD countries. The author also states that women on an average earn less than their counterparts by  £140,000. The author proposed that out of every ten people nine people want equality in workplace through equal pay and job roles. He also says that culture has been a key factor that influenced the stereotypes present in workplace that led to income inequality and biased leadership roles. Our culture despises the changing work culture and holds it negative. Working women and home dads have negative repercussions in the society that lead to workforce bias. Not only has the society but organizations have also succumbed to such negative thought that resulted in such stereotypes. Governmentâ₠¬â„¢s Equality Office (2011), describes that the general view is that men are more competent than women and are well suited for leadership roles compared to women. It is quite unlikely, for a woman, who is a mother, to find a job. This shows how workplace biases and stereotypes create gender gaps and leads to gender inequality. It also explains that reducing the gender gap in workplace will lead to increased productivity. It has also been observed through various researches that high ratio of female to male in organizations have led to increased financial performance than organizations with large gender gaps. Women could add as much as  £150 billion to the UK GDP by 2030, if all women who aspire to work were provided jobs. According to the author Ridgeway (2011), managing gender equality will lead to increased productivity of organizations that will drive economic growth. UK faces an aging population which will lead to a shortage of skilled labour supply. This will push the

Identify the main sources of foreign currency risk confronting an Essay

Identify the main sources of foreign currency risk confronting an international firm and evaluate different techniques that you think may be most appropriate i - Essay Example It can be seen that due to the volatile and unpredictable nature of the forex markets during times of political or economic crisis both these markets carry a considerable risk for the multinational firms. The preceding discussion will assess the types of strategies which can be used to avoid these risks and their feasibility in the short and long term. This involves the transfer of the transaction exposure to another company through the technique asking them to pay for a product in your currency so that they have to bear the transaction exposure resulting from forex uncertainty on their own. Another technique would be to price the export in the local currency of the other firm and demand payment immediately in which case the current spot rate will determine the value in your own currency of the export.4 A second way of minimising transaction risk is "netting out", and this technique is very helpful for foreign multinationals with large business concerns who do frequent and sizeable amounts of foreign currency transactions. In this way unexpected exchange rate charges will essentially "net out" over many different transactions. This is mainly because when payments and receipts are in many different currencies as this will spread the risks and there might even be a chance of profit.. Although transaction exposure cannot be completely netted away ,the company is better off making a small in one area of trade that a large loss overall if it literally "puts all its eggs in one basket". Compared to hedging this may even be a safer way of avoiding forex risks. Hedging strategies (aimed at reducing short-term transaction exposures of roughly less than a year.5) Forward Contracts This is probably one of the most direct methods of handling hedging risks. The obvious advantage of this is to prevent the company from suffering any loss through a depreciating or appreciating currency because the payment has already been made to a bank. The problem however is that small businesses are often discouraged by banks in this option because of the increased risk that the banks in collecting back the money Futures contracts Another option of hedging transaction exposure is with futures market hedge which is a lot similar to the above method .The difference begins when a short sale of a future contract puts the business in a position opposed to that of a business owning the futures contract. This happens because an increase in the value of the contract causes a loss to the company. 6When the futures contract decreases in value, it gains that amount. Another problem is that any losses in

World Bank project Essay Example | Topics and Well Written Essays - 750 words

World Bank project - Essay Example Some of the main economic sectors that the Senegalese government feels that continued skill development should be enhanced include the tourism sector, horticulture and poultry farming sectors. The initiative by the World Bank to fund the training programme for the young people in Senegal has led to massive improvements in the job market. In addition, the cases of joblessness among the young people in Senegal has significantly reduced. The project was awarded a $35 million loan for full implementation. The project is very beneficial to the economic development of Senegal. The project will improve the level of skills among the young people. In essence, the project will aid in the diversification of the economic activities in Senegal. Over 60% of the total Senegalese population is employed in the agriculture. However, the contribution of agriculture to the country’s economic growth is less than twenty percent. In this regard, offering sufficient relevant training to the young people in the fields of agriculture and tourism can aid in boosting the economic growth of the country. The project aims at increasing the country’s agricultural production and to boost returns from tourism activities. In essence, the project will boost the contribution of common economic activities to the country’s economic growth and development. Most young people are idle because of lack of skills in the various industries. Young people are very productive since they are energetic and can easily adapt to changes. Actually, the young people have a better understanding capacity compared to the old people. In this case, offering training to the young people is very economic since they understand concepts at a higher rate than the old people. For this reason, the project will aid in boosting the level knowledge among the young people and reduce idleness in the streets. The project will aid the Senegalese

Thomas Midgley Jr. Essay Example for Free

Thomas Midgley Jr. Essay Born on May 18, 1889, American engineer and chemist Thomas Midgley, Jr. was controversial for two of his discoveries. One, he discovered the Freon while working for General Motors in 1930. He intended it to be a safe non-toxic refrigerant to be used in household appliances, to replace the dangerous refrigerants used before like ammonia and propane. Freon and other CFCs soon replaced the various toxic or explosive substances previously used as refrigerants, and were later used in other applications, such as propellants in aerosol spray cans and asthma inhalers. The Society of Chemical Industry awarded Midgley the Perkin Medal in 1937 for this work. However, Midgleys discovery resulted in damage to the earths Ozone layer. Two, Midgely discovered the effectiveness of tetraethyl lead as an antiknock additive for gasoline. On October 30, 1924, Midgley participated in a press conference to demonstrate the safety of TEL. In this demonstration, he poured TEL over his hands, then placed a bottle of the chemical under his nose and inhaled its vapor for sixty seconds, declaring that he could do this every day without succumbing to any problems whatsoever. However, the State of New Jersey ordered the Bayway plant to be closed a few days later, and Jersey Standard was forbidden to manufacture TEL there again without state permission. Midgley himself was careful to avoid mentioning to the press that he required nearly a year to recover from the lead poisoning brought on by his demonstration at the press conference. He sought treatment for lead poisoning in Europe a few months after his demonstration at the press conference. Midgley was relieved of his position as vice president of GMCC but continued to work for them. Midgley died three decades before the ozone depleting effects of CFCs in the atmosphere became widely known. Another adverse effect of Midgleys work was the release of large quantities of lead into the atmosphere as a result of the large-scale combustion of leaded gasoline all over the world. High atmospheric lead levels have been associated with serious health problems. J. R. McNeill, an environmental historian, has remarked that Midgley had more impact on the atmosphere than any other single organism in Earths history.

American Intelligence In The Cuban Missile Crisis History Essay

American Intelligence In The Cuban Missile Crisis History Essay The Cuban Missile Crisis of October 1962 brought the world close to a nuclear confrontation between the United States, Cuba, and the Soviet Union. The Cuban missile crisis was triggered by the Soviet deployment to Cuba of medium-range and intermediate-range ballistic missiles with nuclear warheads. It was the result of a variety of things: the Cuban Revolution, the failure of the Bay of Pigs invasion, US anti-communism, the insecurity of the Soviet Union, and Cubas fear of invasion. From the start of the crisis, American intelligence monitored the islands development and was able to collect and analyze information, but it miscalculated the Soviet Unions intentions and motivation for placing nuclear missiles in Cuba. American intelligence, through human intelligence gathering methods, aerial photoreconnaissance, and signal interceptions, was able to discover Soviet missiles in Cuba, and thwart the possibility of a nuclear war. This intelligence provided the U.S with a great deal of in formation about its enemies military units, missiles, weapons and strength. The events of the Cuban Missile Crisis revealed the sophistication of the U.S. intelligence community, especially in its ability to collect and analyze information. Human Intelligence (HUMIT) obtained inside information concerning Cuba from Refugees, and important secrets transferred to U.S. Government by Soviet Colonel Oleg Penkovsky. Photographic intelligence (PHOTINT) played an exceedingly important part (the U-2 reconnaissance spy-plane) in taking internal terrestrial images of the Island. Signals intelligence (SIGINT) was used to block communication between Soviet Union and Cubans during the crisis to the advantage of the Americans. Cuban Missile Crisis Background Fidel Castro came to power after the Cuban Revolution. At first the U.S. supported Castro, but when he embraced communism, the U.S. attempted to overthrow Castros rule in Cuba. In April 1961, Americans used CIA-trained and armed Cuban exiles (La Brigada) in the Bay of Pigs invasion but failed. After the failed invasion of the Bay of Pigs, it was evident to the Castro that the U.S. would attack again, causing him to make concessions with the Soviet Union in order to defend Cuba. Consequently, Soviet Premier Nikita S. Khrushchev eagerly extended an offer of assistance to the desperate Castro and saw an opportunity to gain a strategic foothold in Americas backyard. Castro allowed the Soviet Union to place military bases on the island of Cuba, in exchange for protection against any U.S. invasion attempts. After Castros approval, Khrushchev quickly and secretly built ballistic missile installations in Cuba in the summer of 1962. When the U.S discovered ballistic missiles presence in Cuba, it elevated tension between the U.S. and the Soviet Union. When the missiles installation were discovered by intelligence, President John F. Kennedy ordered a naval quarantine (blockade) of Cuba and threatened to invade Cuba; as a result, the Soviet Union pledged to withdraw from Cuba if the U.S. did not invade and finally the Cuban Missile Crisis was resolved. The American Intelligence Role in the Pre-Cuban Missile Crisis The Cuban missile crisis started in a series of American intelligence blunders that started under the Dwight Eisenhower administration and continued into the John F. Kennedy administration. The American intelligence agency devised Operation Mongoose, which was aimed to expel the powerful Castro and his regime. The Operation Mongoose plot included economic and political destabilization, propaganda, manipulation, sabotage, assignation plots and direct assistance to anti-Castro Cubans in military training. During the Cold war, Cuban refugees provided inaccurate inside information about Cuba and Castro, and such information was able to convince the Americas Central Intelligence Agency (CIA) to initiate the covert Bay of Pigs operation on April 17th, 1961 to overthrow the Castro communist regime. Cuban exiles, trained by the CIA, staged a botched invasion at Cubas Bay of Pigs, but the CIAs planned invasion ended in complete failure due to miscalculations by the CIA and a lack of resources and support from the American military. U.S. intelligence misunderstood the nature of Fidel Castros insurgency and miscalculated the likelihood of his victory. Operation Mongoose (Bay of Pigs invasion in Cuba is a part of this operation) is also partially responsible for initiating the Cuban Missile Crisis as Cuban intelligence was able to discover that America planned to assassinate Castro through Operation Mongoose. Castro was worried about Cubas safety; on the other side, the Soviet Union was also worried about losing a valuable ally in Cuba. Moreover, the Soviets had the intention to compensate for Soviet inferiority in ICBMs (intercontinental ballistic missile) and liked to reply to the Americans with a nuclear version of tit-for-tat as noted by Khrushchevs advisor Fyodor Burlatsky: Khrushchev and Soviet Defence Minister R. Malinovsky à ¢Ã¢â€š ¬Ã‚ ¦ were strolling along the Black Sea coast. Malinovsky pointed out to sea and said that on the other shore in Turkey there was an American nuclear missile base. In a matter of six or seven minutes missiles launched from that base could devastate major centres in the Ukraine and southern Russ ia. à ¢Ã¢â€š ¬Ã‚ ¦ Khrushchev asked Malinovsky why the Soviet Union should not have the right to do the same as America. Why, for example, should it not deploy missiles in Cuba? However, from the American perspective, installing nuclear-armed Jupiter intermediate range ballistic missiles (IRBMs) in Turkey helped secure NATOs southern flank, which also helped cement relations with Turkey, and enhanced their nuclear deterrent with the Soviet Union. The Soviet Union viewed these missiles and their threat very differently. Nevertheless, U.S. covert attempts to depose the Cuban regime seemed to provoke Cuban and Soviet defences and directly led to the deployment of the Soviet ballistic missiles in Cuba. It is true that American intelligence played a role in causing the Cuban Missile Crisis, and to a certain extent failed to estimate that Soviet leadership would deploy strategic missiles in Cuba. Furthermore, CIA agents in Cuba or the Soviet Union were incapable to provide solid indication of the Soviet missiles deployment. Some information was received from other Western intelligence organizations, CIA agents on the island and refugees, but little attention was given to the discovery of the missiles. The US military intelligence agencies with some support from Western allies tracked the Soviet arms shipping to Cuba. In July 1962, SlGlNT collectors listened to the radio messages to and from the Soviet vessels on their way to Cuba. These messages are interpreted and provided some indication about how Soviet vessels calling on Cuban ports were making false port declarations and declaring less than the known cargo-carrying capacity (Carrying heavy military weapons) , but no real conside ration is given due to insufficient evident. Satellite photographic reconnaissance was not directed against Cuba in 1962. On August 29th a U-2 spy-plane on reconnaissance over Cuba, brought back evidence that SA-2 surface-to-air (SAM) missiles has been installed around San Cristobal, but Soviet Ambassador Anatoly Dobrynin advised President Kennedys closest advisor, Attorney General Robert F. Kennedy, that the installations were entirely defensive in nature. American intelligence (COMOR-The interagency Committee on Overhead Reconnaissance) decided to send another U-2 spy-plane to take a closer look, but bad weather delayed the fight until October 14th. On September 19th, 1962 American estimators issued Special National Intelligence Estimate (SNIE 85-3-62) on The Military Build-up in Cuba but failed to estimate what the Soviet Union would do, based on insufficient evidence, Soviet intentions, and the past Soviet behaviour. In fact, Soviet intelligence performed better in the pre-crisi s period, and they were able to transport nearly 50,000 Soviet troops, 100 tactical nuclear weapons, possibly four to six nuclear naval mines and 60 nuclear warheads for the surface-to-surface missile sites in Cuba via covert action. The American Intelligence Role during the Cuban Missile Crisis For the United States, the crisis began on October 15, 1962, when photographs from a U-2 reconnaissance aircraft revealed several SS-4 nuclear missiles at San Cristobal, Cuba. The early morning of October 16th, President John Kennedy was informed of the missile installations. Kennedy immediately convened his Executive Committee (EX-COMM), a group of his twelve most important advisors (Such as CIA Director John McCone, Secretary of Defence Robert S. McNamara, National Security Adviser McGeorge Bundy) to handle the unfolding crisis. During the crisis, US intelligence was able to accurately identify the location, operational status of the missile deployment, provision of MiG-21 fighters, SA-2 antiaircraft missile systems, 11-28 light bombers, missile torpedo boats, and coastal defence cruise missiles, and the numbers of these systems. Furthermore, low level reconnaissance allowed discovering the additional military forces, in particular four Soviet augmented ground force regiments, each with 31 tanks, and with six to eight Luna rocket artillery launchers It can be seen that PHOTOINT (currently called Imint- Imaging Intelligence) or aerial reconnaissance really played a vital role in Cuban Missile Crisis. Photoreconnaissance Intelligence had done an incredible job by providing credible evidence of offensive missiles in Cuba (see pictures 1 to 3 on last page of this document, taken from U-2 spy-plane during Cuban Missile Crisis) and helped policy makers and their advisors to make decisions based on solid photograph ic evidence. As McCone indicated, aerial photography was our best means of establishing hard [firm] intelligence HUMIT was also used by interviewing refugees, collecting reports from CIA agents on island, and Soviet secret from Soviet Officer Oleg Penkovsky. American military personnel interrogated unverified refugees from Cuba on American soil, who revealed that they had personally seen a convoy of SS-4 missiles near Havana. But this was not itself sufficient due to the mass of other invalid reports during or before the crisis period. Many reports are provided from agents on the Island about suspicious military movement, possible missiles and other defensive activities in Cuba. Colonel Oleg Penkovsky, a Soviet Military Intelligence officer, the Central Intelligence Agency (CIA) and British intelligence (MI-6), all suggested that the Soviets were attempting to put missiles into Cuba but this information was not given credibility until it was subsequently confirmed through aerial reconnaissance. Oleg Penkovsky supplied 111 exposed rolls of film, 99 percent of which were legible. An estimated 10, 000 pages of intelligence reports were produced from his information, which included the top secret operating manuals for the SS-4 and SS-5 missiles. Information from Penkovsky-provided documents was compared with the U-2 photography, and analysts were able to identify positively the specific missiles being placed in Cuba and determine on a daily basis the stage of construction of each missile site. This information was critical in enabling the President to know how much time he had to determine and apply a policy of diplomatic and military pressure against Khrushchev before having to take direct military action. Colonel Oleg Penkovskys role in the Cuban missile crisis has been portrayed as of pre-eminent importance to the outcome, and described as Humints best source of information during the crisis. It is true that SIGINT provided no warning of the presence of Soviet nuclear-armed intermediate and medium-range ballistic missiles in Cuba prior to their discovery by U-2 reconnaissance aircraft. The Oxford, officially known as a Technical Research Ship (TRS), proved to be the largest producer of SIGINT during the Cuban Missile Crisis. The collected communications from SIGINT provided a great quantity of information which, when combined with the photographs from the U2 over-flights, provided a very good picture of what was happening in Cuba. SIGINT also helped during the midst of the crisis, to intercept and triangulate messages and sent to the Command Centre for interpretation, then used by the US government to make further decision and predict future actions of the Soviet Union and Cuba. Another type of intelligence that was used for the first time was the SOSUS (underwater sound surveillance system). SOSUS plus patrol aircraft was extensively and successfully used during the Cuban Missile Crisis and proved to be an important aspect of U.S intelligence in detecting any possible Soviet submarine movement (especially Soviet Foxtrot class submarines). à ¢Ã¢â€š ¬Ã‚ ªAfter analyzing all the evidence from different sources of the intelligence and having an intense policy debate with the Executive Committee group members, Kennedy imposed a naval quarantine around Cuba. On October 22, Kennedy publicly announced the discovery of the ballistic missile installations and his decision to quarantine (blockade) the island to prevent Soviet ships from carrying further missile equipment to the island. He also proclaimed that any nuclear missile launched from Cuba would be regarded as an attack on the United States by the Soviet Union and demanded that the Soviets remove all of their offensive weapons from Cuba. Later, on the 26th EX-COMM heard from Khrushchev that the Soviets agreed to remove the ballistic missiles from Cuba, if the U.S. would guarantee not to invade Cuba. On October 27th, tension increased when a U-2 was shot down over Cuba and Khrushchev demanded the removal of U.S. missiles in Turkey in exchange for Soviet missiles in Cuba. But Attorney General Robert Kennedy suggested ignoring the second letter and contacted Soviet Ambassador Anatoly Dobrynin to tell him of the U.S. agreement with the first (not to invade Cuba). Finally, on October 28th, Khrushchev announced that he would dismantle the installations and return the missiles to the Soviet Union. Further negotiations were held to implement the October 28 agreement and it continued in November. Again American intelligence helped to provide evidence to the American government that the Soviets turned their ships back, a fact first learned from SIGINT from radio messages, and soon the Soviets dismantled and withdrew the missil es. The U.S. Navy also played a pivotal role in this crisis, demonstrating the critical importance of naval forces to national defence. Surface and submarine units moved into place to attack any ship crossing the declared line in the quarantine operation. A week of intensive face-off and direct communications between President Kennedy and Soviet leader Nikita Khrushchev finally made it possible to alleviate the crisis. The American government and the Communist Bloc both considered the crisis over. Conclusion In summary, Espionage has been, and always be a central source of information to support national defense. The performance of US intelligence in the Cuban Missile Crisis was generally good, in some respects outstanding, albeit with a few shortcomings. From the beginning, American Intelligence made all possible efforts to collect, analyze and monitor the Soviet activities and arms build-up in Cuba, but erroneously underestimated the Soviet leaders intention to station nuclear weapons in Cuba. Moreover, the use of U-2 aircraft for aerial photoreconnaissance over the interior of Cuba, Cuban refugee interrogations, and Soviet secrets (manuals for the SS-4 and SS-5 missiles) provided by Penkovskys espionage, gave the U.S. excellent intelligence coverage of the status of missile site construction and readiness. American intelligence community worked well during the crisis, and helped policy makers, senior intelligence estimators and analyst to make better decisions and evaluate Soviet reac tions based on intelligence-provided evidence. The CIA played a leading role in backing up the EXComm. Intelligence organizations of the army, navy, and air force provided backup to the military planners. Overall, American Intelligence role in Cuban Missile Crisis was good and helped government to resolve crisis.

Coca Cola Company Operations Pakistan Marketing Essay

Coca Cola Company Operations Pakistan Marketing Essay INRTODUCTION The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through eight bottlers, four of that are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are awailable in Karachi, Gujranwala, Multan, Hyderabad, Lahore, Faisalabad, Rahimyar Khan and Sialkot. The other two plants, separately owned, are in Peshawar Rawalpindi. The Coca-Cola serves 70,000 customers/retail outlets in Pakistan. 1,800 people work system of Coca Cola in Pakistan. With in the last two years, over $130 million (U.S.) were invested by the Pakistan Coca Cola system. More than 56 years of refreshment period in Pakistan Coca-Cola was introduced in Pakistan 1953 Fanta was introduced in Pakistan 1965 Sprite was introduced 1972 Diet Coke Fanta Lemon was introduced 200 Since 1897Coca cola international productions have been sold in Mexico. Now Coco cola controls 60% of the Mexican soda market, further Pepsi with 30%. Further Mexican president Foxs before becoming a politician he was working as president of the Coca-Cola Corporation of Latin America Mexico. After his victory, Coca-Cola started bottling water by the wealthiest aquifer in the Chiapan town of San Cristà ³bal de las Casas, an ecological reserve controlled by a conservation group Pronatura that receives money from the Coca-Cola Mexico. In 2004, the Coke plant at San Cristà ³bal de las Casas used 107,332,391 water liters about as much as 200,000 homes use. In a country where over 12 million general public are without access to drinkable water, Mexican groups have started on a boycott against Coca-Cola basically motivated by Cokes increasing authority of Mexican water. So the object of this report is to critically evaluate the strategy and performance of any ONE US, European or Asian company over the last five years in any two emerging markets in different regions of the world. According to that the report describes Coca Cola Companies performance strategies in US Asian reigns by using Pakistan Mexico emerging markets. FINANCIAL REPORT: It is owing to the strong finances, the company is still existing the ups down of the business. The financial report of Coke the year 2000 2001along with the percentage change is as below. 2002 basic diluted net income per share includes a non-cash gain of $.02 per share after taxes that were recognized on the issuance of stock by Coca-Cola Enterprises Inc., one of the equity investors of the company. Charges are partly balance by a gain of $.05 for each share after income taxes related to the merger of Coca-Cola Beverages plc Hellenic Bottling Company S.A. $.04 per share after income taxes linked to benefits from a tax rate reduction in Germany from positive tax planning strategies. DIVIDEND AND CASH INVESTMENT PLAN: The Dividend Cash Investment Plan authorizes shareowners of record to invest again dividends from Company shares of The Coca-Cola Company. The Plan offers a systematic, economical convenient method of acquiring extra shares of our common stock. All the shareowners of record are suitable to participate. Shareowners are also may purchase stock through voluntary cash investments of up to $125,000 for year. In year-end, 76 % of the Companys shareowners of record were participants in the Plan. In 2002, shareowners did invest $36 million in dividends $31 million in money in the Plan. COMPANY STATISTICS: This companys statistics are inspiring. Since it is operating all over the places in the world because of that the number of employees the bottling equipments is uppermost among the other companies of bottling. There is a constant raise in every aspect when mach the statistics of 2001 the statistics of 2002. This is because; Coca Cola Company is increasing its volume day by day. The spreading out of this company that shows the victory of Coca Cola brands, results in the percentage vary in the statistics of the two years. The statistics is as below. (EBITDA) -Earnings before interest, taxes, depreciation, amortization, other non-operating items Did convert to a standard unit of assess defined as 24 eight-ounce servings or else 192 ounces for each equal case sold by Coca-Cola Enterprises. PRODUCTS: The Coca Cola Company produces carbonated drinks as well as other drinks while launching companys product, the marketing department considers the culture the sub cultures of the country. Coca Colas major brands à ¢Ã¢â€š ¬Ã‚ ¢Coke à ¢Ã¢â€š ¬Ã‚ ¢Diet coke à ¢Ã¢â€š ¬Ã‚ ¢Sprite à ¢Ã¢â€š ¬Ã‚ ¢Coke classic à ¢Ã¢â€š ¬Ã‚ ¢Fanta http://htmlimg4.scribdassets.com/7lva67i2vf9rsu8/images/18-60ed37e055/000.jpg STRATEGIC PLANNING In 2002, the coca cola company did have a great success, as the strategy did work that resulted in making Company the worlds leading company. In 2001, company did accomplish the top of its strategy as; à ¢Ã¢â€š ¬Ã‚ ¢global volume enlarged by 4 %with strong international growth of 5% clear signs that our North American business is growing steadily expectable. à ¢Ã¢â€š ¬Ã‚ ¢Earnings per share did grow by 82 %, as we carried on our commitment to Create volume growth aggressively. à ¢Ã¢â€š ¬Ã‚ ¢Return on common equity grew from 23 %in 2000 to 38 %2001 à ¢Ã¢â€š ¬Ã‚ ¢Return on capital increased from 16 %in 2000 to 27 %in 2001. à ¢Ã¢â€š ¬Ã‚ ¢The free cash flow has bean generated by the company. Thats from $2.8 to $3.1 billion. In 2000,a clear indication of its underlying financial power. The strategy for the potential of the coca cola company is more straightforward. The marketing strategy for the next year is in this manner, à ¢Ã¢â€š ¬Ã‚ ¢The speed up carbonated soft-drink growth, led by Coca-Cola Company. à ¢Ã¢â€š ¬Ã‚ ¢Selectively widen the group of beverage brands to drive profitable development. à ¢Ã¢â€š ¬Ã‚ ¢Increase system profitability ability jointly with the companies bottling associates. à ¢Ã¢â€š ¬Ã‚ ¢Treat consumers with creativity steadiness to generate development across all Channels. à ¢Ã¢â€š ¬Ã‚ ¢Direct investments to the highest potential regions across markets. à ¢Ã¢â€š ¬Ã‚ ¢Cost-effectiveness Drive efficiency all over the place. http://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/24-7d0ce9e592/000.jpghttp://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/24-7d0ce9e592/000.jpg COCA COLA MEXICO Within the soft drinks Sprite Fanta become positively along with the key brand Coca Cola Diet Coke. In key markets, the company has formed new packaging sizes to satisfy customer demands. More and more, Mexican domestic families have lunched together at home. The lot of Mexican household drinks 2-1/2or more of soft drinks during that break, while a two liter bottle was the biggest available package. Therefore the company initiated a convenient 2-1/2 liter bottle to choose regions, involving to the sale of nearly 1.5 billion unit cases of Coke in Mexico. The bigger bottle will complete its island wide rollout in 2002. Since 1897Coca cola international productions have been sold in Mexico. Now Coco cola controls 60% of the Mexican soda market, further Pepsi with 30%. Further Mexican president Foxs before becoming a politician he was working as president of the Coca-Cola Corporation of Latin America Mexico. After his victory, Coca-Cola started bottling water by the wealthiest aquifer in the Chiapan town of San Cristà ³bal de las Casas, an ecological reserve controlled by a conservation group Pronatura that receives money from the Coca-Cola Mexico. In 2004, the Coke plant at San Cristà ³bal de las Casas used 107,332,391 water liters about as much as 200,000 homes use. In a country where over 12 million general public are without access to drinkable water, Mexican groups have started on a boycott against Coca-Cola basically motivated by Cokes increasing authority of Mexican water. COCA COLA PAKISTAN The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through eight bottlers, four of that are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are awailable in Karachi, Gujranwala, Multan, Hyderabad, Lahore, Faisalabad, Rahimyar Khan and Sialkot. The other two plants, separately owned, are in Peshawar Rawalpindi. The Coca-Cola serves 70,000 customers/retail outlets in Pakistan. 1,800 people work system of Coca Cola in Pakistan. With in the last two years, over $130 million (U.S.) were invested by the Pakistan Coca Cola system. More than 56 years of refreshment period in Pakistan Coca-Cola was introduced in Pakistan 1953 Fanta was introduced in Pakistan 1965 Sprite was introduced 1972 Diet Coke Fanta Lemon was introduced 200 PROMISE OF COKE The fundamental proposition of the business is plain, firm timeless. When we bring refreshment, joy value fun to the stakeholders, then we successfully nurture protect our brands, mainly Coca-Cola. That is the key to fulfill ultimate duty to provide consistently attractive returns to the holder of the business. TARGET MARKET Cokes commercials mainly focused on young generations, for the reason that they want to represent Coke with the youth energy further they think about the matured people they take then as a co-target market. MAJOR SEGMENTS Major segments are mainly those who take Coke daily those areas where the demand is higher then the other areas. A lot of people who take Coke daily those who take weekly those who take rarely are always there as well. So, the Pakistan Coca Cola companys basic segments are those who have this drink often. FACTORS EFFECTING SALES There are lots of factors that affect the sale of Coca Cola. Three major factors are being discussed that effect coke. à ¢Ã¢â€š ¬Ã‚ ¢Per capita income à ¢Ã¢â€š ¬Ã‚ ¢Competitors à ¢Ã¢â€š ¬Ã‚ ¢Weather Per Capita Income ThaÃÆ' ¯ss the major factor that influences the sale of this carbonated soft drink. For the reason that each every passing year budgets are becoming more strict tight in order to purchase things. Consequently the disposable revenues of the people are getting lower. They pay out heavily on rents, utilities, education basic necessities thereafter when they erne extra money they think about this carbonated soft drink .thus the get down of per capita income does effect badly in selling production of this carbonated soft drink. to go through with this difficulty there is need to increase the level of per capita Income of Pakistan therefore it is lesser than the other the countries. Competitors Coca Colas main competitor is PEPSI % there is no suspect to say this because every body knows that all the other cold drinks and water, tea, coffee, are the players. Weather This is immature market so the Coca Colas usage in winters is 40% in summers is 60%. MAJOR CUSTOMERS NEED Most of the consumers dont care about what they are going to take. They dont care before drinking that whether it is Coca Cola or Pepsi. They dont actually feel more differentiation among these two brands according to the tastes. Buyers normally have what they get. They believe on WHAT COLD THEY SOLD Customers availability in brands is normally happens such as: Push availability Pull consumers demand. According to this reason Coca Cola have supplied their coolers freezers in to the market. Further have utmost number of freezers coolers in the market. They supply these infrastructures free of charge just to supply child coke to the customer that they want to be bought. The mechanics salesman often go all the shops to check infrastructure .If there is any problem change or repair it. http://htmlimg4.scribdassets.com/7lva67i2vf9rsu8/images/27-52c1d1da9f/000.jpg MAJOR COMPETITORS If consumers want to have soft drink they compete brands with each other. For instance compete Coke with Pepsi Sprite with 7up team. The Coca Cola Company thinks in a different way, they believe that new competitor AMRAT Cola, RC Cola, all the other juices, they take even water tea as their competitors. STRATEGIES OF QUALITY After macro micro analysis Brand Coca Cola is mainly role 1. Improve rivalry moments 2. When people do watch cricket 3. throughout commercialization 4. Enjoyable time Because of these strategies there can be better understanding better connection with the community. These are the main consumption. THREATS FROM COMPETITORS All of the Threats are well planned. The key threat is price. When the exact price whether comes down or goes higher thats effects the consumption of carbonated drink. For the reason that when the price goes higher consumers go for the substitute of coke such as Pepsi. when price goes down they think that there should be some thing wrong in that. In short that all depends on customers awareness. TARGETS THAT WOULD LIKE TO ATTAIN Survival of every organization is depending on profit. Thus Coke is also searching for a maximum of profit margin. We could identify three major ways to earn profits. à ¢Ã¢â€š ¬Ã‚ ¢Over night profit à ¢Ã¢â€š ¬Ã‚ ¢Windfall profit à ¢Ã¢â€š ¬Ã‚ ¢Ethical and un-ethical ways Over Night Profits This is for the best brand for the year. This can be got increasing sales volume Windfall Profit They are the extras earnings. When the consumption is on boom. So, there are different types of profits. Ethical and Unethical Ways Profits can earn ethically or unethically. Company believes on this quote Every thing is fare in love and war. Further they can earn profit through diverse approaches. EXPANDING TARGET MARKET In last 2 years Coca Cola came back very aggressively. à ¢Ã¢â€š ¬Ã‚ ¢Consumer has got choice à ¢Ã¢â€š ¬Ã‚ ¢Attractive brand name à ¢Ã¢â€š ¬Ã‚ ¢Brand differentiating Consumer Has Got Choice Consumers know the name of other big brand, even though Coca Cola is the 2nd best name but it can get the best place after some period. Attractive Brand Name Now buyers know the Name of Coca Cola, since Coke is the name thats the populist after the word ok. Thus consumers can better differentiate brands with others. Brand Differentiation Now different brands are available in the market. Thus, consumers can differentiate between brands. The best players coke and Pepsi also have some different kinds of brand names either. Coca Colas Brand Coca Cola think about the togetherness, being people together and friends are being together. Coca Cola hardly believes that Pakistani temperament is us Pepsis Brand They use the temperament of me. In contrast to Coke they do believe on individual struggle. OPPORTUNITIES THREATS FOR PRICE Opportunities There are some taxes company must pay such as 20% excise duty 03% In making Budge 15% sales tax 27% goes to government Not only for taxes but for electricity chargers, distribution chargers, after paying all of those chargers the price of a coke can increase up consumer have to pay these as taxes. These are the opportunities through which we can increase the price and can get profits. The Coca Cola Company gets those as their opportunities to increase the margin of rates as well as for increases their profits Threats There are some threats in increasing prices of products. If for instance, Coke increases for 1 rupee. Then people definitely will not go for Coca Cola they transfer to Pepsi. So these are the threats when coke increases its prices of products. STRATEGIES OF GETTING GOALS HIGH PROFITS There are many ways That Coca Cola can increase its profits. Some key ways are as follows. à ¢Ã¢â€š ¬Ã‚ ¢ increasing volume à ¢Ã¢â€š ¬Ã‚ ¢customers interest level à ¢Ã¢â€š ¬Ã‚ ¢ join with energetic festivals The way of increasing volume of consumers Coca Cola can increase the consumer volume by expanding the Coke industry. By using advertisements, attract people towards this product by offering very attractive interesting things. The way of increasing the interest level of consumers Increase the interest level of customers by using different flavors. For instance Coke is increasing the flavors in Fanta, through offering different flavors Coke can enhance the Level of customers these profits can be increased. The way of joining energetic festivals Coca cola is most of the time taking part in the festival such as Basant since during last 3 years. Coke erne high income consumption of Coke is increased on these occasions. In 2002 consumers were waiting that what interesting program Coke is going to present. MARKETING STRATEGY Coca Colas domestic marketing strategy enables Coke to listen all people around the world asking for soft drinks that span the entire occasions spectrum of tastes. What consumers want in a beverage is a reflection of who they are, how they work play, where they exist, how they relax recharge. We are determined not only to make great drinks, but also to contribute to societies over the world through Cokes commitment to, health, wellness, education diversity. Coke does its best to be a good neighbor, again and again shaping the business decisions to develop the quality of life in the communities in that do business. Thats a special object to have thousands of friends over the world, they never forget that. http://htmlimg1.scribdassets.com/7lva67i2vf9rsu8/images/32-d224ae62b1/000.jpg MARKET POSITIONING Product Range The Pakistan total range of Coca Cola products à ¢Ã¢â€š ¬Ã‚ ¢Coke. à ¢Ã¢â€š ¬Ã‚ ¢ Diet Coke. à ¢Ã¢â€š ¬Ã‚ ¢Fanta. à ¢Ã¢â€š ¬Ã‚ ¢ Sprite. And also company presents its products in different bottle sizes these includes à ¢Ã¢â€š ¬Ã‚ ¢PET 1.5 (1.5 litter plastic bottle) à ¢Ã¢â€š ¬Ã‚ ¢SSRB (standers size returnable bottle) à ¢Ã¢â€š ¬Ã‚ ¢NRB (no return bottle) or disposable bottle à ¢Ã¢â€š ¬Ã‚ ¢CANS (tin pack 330 ml) à ¢Ã¢â€š ¬Ã‚ ¢LRB (litter returnable bottle) Packing There are different kinds of packing available. Such as, à ¢Ã¢â€š ¬Ã‚ ¢6 bottle pack for 1.5 pets à ¢Ã¢â€š ¬Ã‚ ¢24 cans in one pack. à ¢Ã¢â€š ¬Ã‚ ¢12 bottles in a pack for disposable bottle à ¢Ã¢â€š ¬Ã‚ ¢24 regular bottle shell PRICE STRATEGY Trade Promotion Coca Cola Company presents incentives to middle men or vendors in way that they gives them free models free empty bottles, because of that retailers middle man motivate to push their product in the sell thats the reason coca cola seen more in the market and they have a good sale in the market because according to the expert that product seen more in the market that sells more. Seen as sold The company makes agreements with a shop keepers stores to special sale in those stores. These stores are mainly called as KEY accounts in local words. the Coca Cola Company also invest large budget on these stores gives them free samples some time cash incentives free bottles. Various Price in Different Seasons Some times Coca Cola Company changes their productions prices according to that season. The best season for Pakistan beverage industry is summer. But for winter the scenario in totally posit. Reduce prices to maintain the sales profit. But in general they decrease the prices of their1 litter glass bottle pet bottles. PROMOTION STRATEGIES Getting shelves They takes or do purchase shelves in big departmental stores display their products in that shelves in that style that show product very clear very attractive for the customers. Eye Catching Position Their salesman positions their freezers their products in eye- catching places. Usually the company keeps freezers near the entrance. Sale Promotion Even company does sponsorships with various college schools cafes sponsors their sports many extra curriculum activities for catching market share. Under the crown scheme (UTC Scheme) Coca cola frequent do this type of scheme they offer very attractive prizes in it. Such as once they offer bicycles, caps, cash prizes, tv sets etc. DISTRIBUTION CHANNELS There are two types of selling in Coca Cola Company Direct selling Indirect selling Direct Selling In direct selling they supply using their own transports. They have approximately 450 vehicles to distribute their bottles. Company earn more profit when they use this type of selling . Indirect Selling Company has its whole agencies sellers to cover all the area. Even its so difficult to available the products to customers by their own distribution so they use the whole sellers and agent to distribute products to their consumers. FACILITATING THE PRODUCT BY INFRASTRUCTURE For providing their productions in fine manner company provide infrastructure Such as: à ¢Ã¢â€š ¬Ã‚ ¢Free empty bottles and shells for bottles à ¢Ã¢â€š ¬Ã‚ ¢Freezers à ¢Ã¢â€š ¬Ã‚ ¢Display racks à ¢Ã¢â€š ¬Ã‚ ¢Vizi cooler ADVERTISEMENT They use many medias à ¢Ã¢â€š ¬Ã‚ ¢Billboards and holdings à ¢Ã¢â€š ¬Ã‚ ¢Pos material à ¢Ã¢â€š ¬Ã‚ ¢Tv commercial à ¢Ã¢â€š ¬Ã‚ ¢Print media Print Media They frequently use print media for their advertising. There is a separate department in Coca Cola Company for print media. POS Material Point of sale material that includes: posters stickers display in the stores in different places. TV Commercials As everyone knows that TV is a very popular entertaining medium. So Coke Company does regular TV commercials on different channels. Billboards and Holdings Coca cola is more aware about their billboards holdings. They have lots of sites in different regions for its billboards. EXPECTATIONS FOR THE COMING YEAR Every thing happens because of the consumers behavior. Company identified if they want to attract consumers they must throw the money away. positive felling with the brand, that they used to have Coca Cola wants to advertise its goods heavily in the next coming year. itll take the 10% of their income. when we do take it as an international level it is $ I billion. Next year is the challenging year for the Coca Cola industry. They need to take a lot of decisions that how to enhance the production where they have to spend money. For success in coming year Coca cola need to have some special things such as: 1. Loyal customers are important for success of the company. 2. Workers need to be the brand focus not the promotion focus. 3. They need to understand how much for the brand purposes. 4. They must know that how much to do the promotion work for brand. HOW COKE DECIDES THE ANNUAL BUDGET Coke decides its annual budget by the, à ¢Ã¢â€š ¬Ã‚ ¢Sales volume à ¢Ã¢â€š ¬Ã‚ ¢Target volume à ¢Ã¢â€š ¬Ã‚ ¢Profitability Sales Volume Coke decides its annual budget through the volume of sales. They first think on whats the condition of its sales? if the condition is fine of its sales then company certainly increase their production sales If not they think on their older strategies. Profitability: The next thing that they decide budget is the profit. If Coke getting profits with the higher border, then Coke definitely wants to increase their profits in the next years. Every association runs on the basis of receiving higher profits. No the association wants to face failure in their business. To erne profit is the first main concern of Coke. Target Volume: Each every industry has some targets to run their business that they want to achieve in an exact time period. If industry reaches those goals in that period then for the next year it increases the amount of the target. So Coke go after the same thing it has also some objectives targets to complete in the given time schedule. When they succeed to reach that aim then they enhance their target volume in the future. SALES PROMOTION ACTIVITIES Coca-Cola Concerts Coca-Cola Cricket Coca-Cola Wonder of the World Promotion Coca-Cola Food Mela Coca-Cola Basant Festival Coca Cola TV Mazza Coca-Cola GO-RED Coca-Cola Party in a Park Coca-Cola Pet Promotion Coca-Cola Ramzan Campaign Coca-Cola Nokia Coca-Cola Mc Donalds Fanta Sprite Launched Diet Coke Coca-Cola Shopping Festival CONCLUSION Coca Cola without any doubt come the heart beat of Mexicans and Pakistanis. The strategy performance of Coca Cola is working for them the production is gaining attractive with youth daily in Mexico Pakistan. After completing the report, concluded some sort of recommendation for the Coca Cola Company, as follows. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola Company should try to highlighting more on supplying their infrastructure in the market to treat their consumers. à ¢Ã¢â€š ¬Ã‚ ¢According to a survey, the organization that has dun the survey identified especially Pakistani people like little bit sweeter Coca Cola drink. à ¢Ã¢â€š ¬Ã‚ ¢ Coca Cola marketing team should try to enhance the availability of Coca Cola products in ruralarias. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola should also focus the middle age old citizens. à ¢Ã¢â€š ¬Ã‚ ¢Nowadays young population has a trend to have coke 2 regular bottles at same time, for providing them more satisfaction, company must sagest  ½ liter bottle to the market. There after by concentrating on that, Coca Cola Company can achieve their potential expected vision inside of the immerging markets.

Hot Dogs :: essays research papers

How Hot Dogs Are Made: The Real Story There are many tall tales about the way in which hot dogs are made. I remember when I was a kid, my dad told us that hotdogs are pig fetuses and other bi-products picked up from the floor and thrown into the grinder. To tell you the truth I have thought that ever since I first heard it. It wasn’t until I decided to do a little research on this before gruesome and now pleasant process. First, specially selected meat trimmings of beef and/or pork (just like the meat you buy at the grocery store) is cut or ground into small pieces and placed in a mixer. Poultry hotdogs will obviously use poultry trimmings. High speed, stainless steel choppers blend the meat, spices, ice chips and curing ingredients into a creamy, meaty batter. The batter is constantly weighed to insure that the correct amount of each ingredient is being used. The mixture is then pumped into an automatic linking machine, where it flows into casings. The most popular brands of hot dogs such as, Oscar Meyer or Ball Park use cellulose casings, which are later removed. Some wieners use natural casings, which remain on the wiener when it is eaten. These wieners are considered more traditional, and are usually made by smaller manufacturers and tend to cost a little more. Once the casings are filled, they are linked into long strands of hot dogs and moved to the smokehouse; there they are fully cooked under controlled temperature and humidity conditions. They may be hardwood smoked for added color and flavor. After passing through the smoke and cook cycle, the hot dogs are placed in cool water. If the hot dogs were made with cellulose casings, they are sent to an automatic peeler, where the cellulose skin is stripped away. The individual links are then put through to the packaging equipment. When cellulose casings are used, the hot dogs are of exact size and weight. They are vacuum-sealed in plastic films to protect the freshness and f lavor of the hot dog. Because the casings on natural casings wieners are made from cleaned and processed animal intestines, they are of similar, but not exact, size. Each package of hot dogs contains an ingredient statement, which lists everything that goes into it. These days, it is less common to use variety meats such as hearts in hot dogs.

Escape :: essays research papers

SettingThe story Escape by R.A. Montgomery takes place in the year of AD 2035. The place is in the country of Dorado. It first starts off in a maximum-security prison. The rest of the story takes place in the terrain of Dorado. There are many other little settings that are not important. ThemeIn this story (Escape) there are more than one theme. One of the themes is that don't trust anyone when you are on the run. Another is plan ahead on your escape. There were only two obvious themes to this story. CharacterizationThere are two characters that should be put in characterization. The first one is Milma. She is the leader of the resistance in Dorado. She is in her early thirties. She is a tall, slim woman with long red hair. There is a bounty for her head. The other character is Matt. He is Milma's bodyguard. He is also in his early thirties. He is a build tall man with short, curly blond hair. It is Matt's responsibility to protect and safely get her out of Dorado.Plot Summary1. The spy leader breaks out of a maximum-security prison.2. After you escape you hide in a barn and meet Milma the resistance leader, her bodyguard Matt and a computer specialist named Haven.3. You are waiting at the small runway for your escape plane and there is no plane in sight.4. You decide to go back to town because it was too risky of being caught. 5. You go to Matt's friend Julio's house to stay safe.6. They decide to separate and meet at a safe house in Santa Fe. 7. Secret Agents come to Julio's house to check for the fugitives but they get out in time. They are all out in the back alley when they realize that Haven is not with them.8. You and Matt go back to look for Haven.9. They look around the house for Haven but no sign.10. They go in the kitchen, there was no sound at all. They go in the living room and hear familiar voice say put your hands in the air. It was Haven. He was the Captain of the Secret Police.RecommendationI enjoyed the book Escape. I thought it was very good. It was a very unpredictable book. It kept me on the edge of my seat. If you like adventure books I recommend this book for you.

Oppression of First Nation People

How is it that the indigenous of Canada transpire into the minority and oppressed? Specifically, how are First Nations women vulnerable to multiple prejudices? What are the origins of prejudice & oppression experienced by First Nations women in Canada,   how has this prejudice been maintained, what is its impact and how can it best be addressed? Ever since the late 1400’s when the European discovered North America they brought along with them a practice of domination leaving the first nation people with very little rights forcing them to stand defenceless.Ever since the settlers arrived, the lives of the First Nation people have forever been damaged with the implementation of new ways of living. These changes have created an image of what First Nations people are prejudiced as. These prejudices have lead to stereotypes and even forms of discrimination and racism. Unfortunately, the majority of the beliefs are negative and have been widespread amongst non First Nations people . Some of the unfortunate cultural stereotypes that exist in today’s society are that First Nations people are; poor, uneducated, dirty, bad parents, and alcoholics.These beliefs and attitudes can all be rooted from practices that European settlers have indirectly instilled within Canada’s institutional procedure. Systemic prejudice and oppression towards First Nations women can be best explained as the result of formal and informal colonial policies and so can be best addressed by changing the prejudiced individual. A chief illustration of prejudice that First Nations women experience is through the health care system.The health care system has and continues to; discriminate, execute racism as well as permits structured inequalities that only hinders First Nations women. Health care is a direct reflection of the social, political, economic, and ideological relations that exist between patients and the dominant health care system (Browne and Fiske 2001). Internal colon ial politics throughout the years has had a major influence on the dominant health care system in Canada; this has resulted in the marginalization of First Nations people. The colonial legacy of subordination of Aboriginal people has resulted in a ultiple jeopardy for Aboriginal women who face individual and institutional discrimination, and disadvantages on the basis of race, gender, and class (Gerber, 1990; Dion Stout, 1996;Voyageur, 1996). This political reality is alive in the structural and institutional level but most importantly originated from the individual level that has affected the health care experience by First Nations women. According to the 2006 Statistics Canada, First Nations people surpassed the one-million mark, reaching 1,172,790 (Stats Canada, 2006). As the population seems to increase, a linear relationship seems to arise with hopelessness in health.Therefore, as First Nations people population increase so is the disparity in health. In comparison to non- Firs t Nations people, there seems to be a large gap with health care service. It use to be assumed that the reason why First Nations people try to avoid conventional health care and instead prefer using healing and spiritual methods. According to a survey conducted, Waldram (1990) found that urban First Nations people continue to utilize traditional healing practices while living in the city, particularly as a complement to contemporary health.This means that they do in fact use conventional health care but also take part in healing practices. According to the Department of Indian Affairs and Northern Development, statistics showed that: †¢The life expectancy of registered Indian women was 6. 9 years fewer than for women in the total population. †¢Mortality rates in were 10. 5 per 1,000 compared to 6. 5 for all women. †¢Unemployment rates in for women on reserve (26. 1%) were more than 2. 5 times higher than for non-Aboriginal women (9. 9%), with overall unemployment on r eserves estimated at 43%. In urban centers, 80% to 90% of Aboriginal female-led households were found to exist below the poverty line, resulting largely from dependence on meagre levels of social assistance (Department of Indian Affairs and Northern Development, n. d. ). These inequities in health and social indicators are perfect examples of the affect of political and economic factors that influence access to health services (Browne and Fiske 2001). Health care for First Nations people, specifically for those who live in reserve communities receiving federally run services, has been founded on colonial ideology.This allowed and influenced the beginning of dependency of the First Nations people upon the European policy makers (Browne and Fiske 2001). First Nations women have been exceptionally affected. A severe example of oppression in health care was the sterilization of First Nations women in the early 1970s, reportedly without their full consent. During the late 1960s and the e arly 1970s, a policy of involuntary surgical sterilization was imposed upon Native American women, usually without their knowledge or consent (First Nations).This practice was a federally funded service . Such sterilization practices are clearly a blatant breach of the United Nations Genocide Convention, which declares it an international crime to impose â€Å"measures intended to prevent births within [a national, ethnical, racial or religious] group (First Nations). Policies such as these allowed for the First Nations women to stay defenceless. Today there are still many examples of how systemically prejudice still exists.Today, Canadian nurses and physicians often hold and maintain negative stereotypes about aboriginal men, women and children, in turn, provide health care that is not â€Å"culturally sensitive† (Browne and Fiske 2001). For instance, nurses may ask more probing questions regarding domestic violence and make more referrals about suspected child abuse for ab original clients than for white clients. Studies with aboriginal Canadian women also reveal that some participant feel their health concerns are trivialized, dismissed or neglected due to stereotypic beliefs of nurses and physicians (Browne and Fiske 2001).Some aboriginal women have even reported feeling like outsiders who are not entitled to health care services. This indicates that aboriginal people`s negative experience with health care professionals have compromised the quality of care they receive. This then reinforces their perception that aboriginal values are not respected by the western medical establishment and instilled feelings of mistrust toward care providers (Browne and Fiske 2001).Marginalization from dominant political, economic, social, and health sectors arises from and reinforces racial stereotypes that contribute to views of Aboriginal people as â€Å"other† (Browne and Fiske 2001). For example, all those that are recognized as having â€Å"Status Indian s,† members of the First Nation community they are entitled to non-insured health benefits that no other Canadians receive. This has created bitterness and hatred from members of the dominant society with respect to â€Å"free† health services and often is seen as an addition of welfare.Members of the First Nation are acutely aware of the views commonly held by members of the dominant society and recognize that these perceptions contribute to negative stereotypes and the processes of â€Å"othering† that further alienates them from the dominant health sector † (Browne and Fiske 2001). In addition to having the Indian status card, residential school practices have had an influence on individuals. This again is an illustration of political power that had an influence on the mistreatment and abuse of children at these schools.From 1917 to 1946, children of this First Nation were compelled to attend residential school to receive an education (Nelson, 2006). At these schools that are supposed to be a building of which education is suppose to be taught there were many instances of physical and sexual abuses that created a lifetime of fear, humiliation, and mistrust. These abuses and the shame expectancies taught by the very strict teachings of sexual modesty and morality are compounded by the lived experiences of maltreatment (Nelson, 2006).The social harm of enforced residential schooling is enormous; this combined with economic and political relations shape women’s health care. Many First Nations women feel as though there are dismissed by their health care providers. They believe their health concerns or symptoms were not taken seriously. They were either seen as inconsequential or simply dismissed by providers of which predominantly were doctors or Nurses (Nelson, 2006). The nurses and doctors assumed there was nothing wrong before assessing the patient’s condition. Individuals feel as though they have to transforming thei r image to gain credibility.So they feel as though they have to dress up when going to the doctors. The risk of being dismissed was compounded by some women’s reluctance to admit to pain or to outwardly express suffering, which is what they had been taught by their Catholic teachers in residential school (Nelson, 2006). Therefore, they are more likely to wait until there condition is severe before seeking services, since past experiences cause them to fear that she will be dismissed by her provider. In addition, health care providers stereotype First Nations women as being very passive participants in health care.But what they fail to realize is that they again were taught specific ways of expressing respect one of which was to act unassertive (Nelson, 2006). Another prejudice that First Nations encounter by health care providers are the judgments on the women as mothers. Extreme actions are usually taken by hospital staff based on assumptions. This is also another factor lea ding to individuals trying to transform themselves. They try to change their appearance so that they look like credible medical subjects to be treated equally as the every other patient.Often a difficult task when First Nation people feel like outsiders. Systemic prejudice and oppression towards First Nations women can be best explained as the result of formal and informal colonial policies and so can be best addressed by changing the prejudiced individual. A chief illustration of prejudice that First Nations women experience is through the health care system. The health care system has and continues to; discriminate, execute racism as well as permits structured inequalities that only hinders First Nations women.The implications of providing health care to Aboriginal women must be critically analyzed to consider the unique social, political, economic, and historical factors influencing health care encounters at individual and institutional levels (Nelson, 2006). Women of First Natio ns are aware of the different ways in which racial and gendered stereotypes and economic privation can influence the health care they receive (Nelson, 2006). Health care is a basic necessity that many of us take for granted. This disadvantage is also a representation of a First Nations woman`s everyday social experience.The tendency of Western nurses and doctors to bracket out the sociological and political context of health care encounters involving Aboriginal patients, however, stems from their professional socialization and predominantly middle-class values (O’Neil, 1989). It has been proven that there is in fact an institutional and colonial relationship with health care. Institutions are powerful symbols of Canada`s recent colonial past that currently affects Canadians. First Nations patient today are experiencing discriminatory behaviour from health care providers and as a result disempowering them.The difficulty has been addressed and the time now is to solve this prob lem. Given the political and ideological context of relations between First Nations people and the Canadian state, power imbalances that give rise to the women’s concerns regarding their health care are unlikely to be redressed without radical changes in the current sociological and political environment (Nelson, 2006). Health practitioners as well as policy makers would need to integrate their work to create health care policies, practices, and educational programs.Moreover, since we are fully aware that systemic institutionalizations are originally rooted from individuals the approach to solve this problem would be by trying to reduce prejudice by changing the prejudiced individual (Morrison & Morrison, 2008). It seemed fairly obvious that because prejudice originated from the one who was doing the stereotyping that if society wants to reduce or eliminate such behaviour, it ought to direct its attention to changing that individual (Morrison & Morrison, 2008).Thus reduction efforts using education, ad role playing, propaganda and confrontation techniques are examples of attempts to reduce prejudice (Morrison & Morrison, 2008). The shift in individual behaviours will in turn change mainstream health care. References Browne, A. J. , and Fiske, J. (2001). First Nations women’s encounters with mainstream health care services. Western Journal of Nursing, 23, 126- 147. Dion Stout, M. D. (1996). Aboriginal Canada:Women and health. Paper prepared for the Canada-U. S. A. Forum onWomen’s Health [Online]. Ottawa, Canada. Available: http://www. c-sc. gc. ca/canusa/papers/canada/english/indigen. htm Forced Sterilization of Native Americans. (n. d. ). In Encyclopedia Net Industries online. Retrieved from http://encyclopedia. jrank. org/articles/pages/6242/Forced-Sterilization-of-Native-Americans. html Gerber, L. M. (1990). Multiple jeopardy: A socio-economic comparison of men and women among the Indian, Metis and Inuit peoples of Canada. Canadian Ethni c Studies, 22(3), 69-84. Morrison, G. T. , & Morrison, A. M. (Eds. ). (2008). The psychology of Modern Prejudice. New York, NY: Nova Science Publishers, Inc. Nelson, D.T. (2006). The Psychology of Prejudice. Boston, MA: Pearson Education, Inc. O’Neil, J. D. (1989). The cultural and political context of patient dissatisfaction in cross-cultural clinical encounters: A Canadian Inuit study. Medical Anthropology Quarterly, 3(4), 325-344 Stats Canada. (2006). First Nations Health Care. Retrieved from http://www12. statcan. ca/census-recensement/2006/index-eng. cfm Voyageur, C. J. (1996). Contemporary Indian women. In D. A. Long & O. P. Dickason (Eds. ), Visions of the heart: Canadian aboriginal issues (pp. 93-115). Toronto, Canada: Harcourt Brace Oppression of First Nation People How is it that the indigenous of Canada transpire into the minority and oppressed? Specifically, how are First Nations women vulnerable to multiple prejudices? What are the origins of prejudice & oppression experienced by First Nations women in Canada,   how has this prejudice been maintained, what is its impact and how can it best be addressed? Ever since the late 1400’s when the European discovered North America they brought along with them a practice of domination leaving the first nation people with very little rights forcing them to stand defenceless.Ever since the settlers arrived, the lives of the First Nation people have forever been damaged with the implementation of new ways of living. These changes have created an image of what First Nations people are prejudiced as. These prejudices have lead to stereotypes and even forms of discrimination and racism. Unfortunately, the majority of the beliefs are negative and have been widespread amongst non First Nations people . Some of the unfortunate cultural stereotypes that exist in today’s society are that First Nations people are; poor, uneducated, dirty, bad parents, and alcoholics.These beliefs and attitudes can all be rooted from practices that European settlers have indirectly instilled within Canada’s institutional procedure. Systemic prejudice and oppression towards First Nations women can be best explained as the result of formal and informal colonial policies and so can be best addressed by changing the prejudiced individual. A chief illustration of prejudice that First Nations women experience is through the health care system.The health care system has and continues to; discriminate, execute racism as well as permits structured inequalities that only hinders First Nations women. Health care is a direct reflection of the social, political, economic, and ideological relations that exist between patients and the dominant health care system (Browne and Fiske 2001). Internal colon ial politics throughout the years has had a major influence on the dominant health care system in Canada; this has resulted in the marginalization of First Nations people. The colonial legacy of subordination of Aboriginal people has resulted in a ultiple jeopardy for Aboriginal women who face individual and institutional discrimination, and disadvantages on the basis of race, gender, and class (Gerber, 1990; Dion Stout, 1996;Voyageur, 1996). This political reality is alive in the structural and institutional level but most importantly originated from the individual level that has affected the health care experience by First Nations women. According to the 2006 Statistics Canada, First Nations people surpassed the one-million mark, reaching 1,172,790 (Stats Canada, 2006). As the population seems to increase, a linear relationship seems to arise with hopelessness in health.Therefore, as First Nations people population increase so is the disparity in health. In comparison to non- Firs t Nations people, there seems to be a large gap with health care service. It use to be assumed that the reason why First Nations people try to avoid conventional health care and instead prefer using healing and spiritual methods. According to a survey conducted, Waldram (1990) found that urban First Nations people continue to utilize traditional healing practices while living in the city, particularly as a complement to contemporary health.This means that they do in fact use conventional health care but also take part in healing practices. According to the Department of Indian Affairs and Northern Development, statistics showed that: †¢The life expectancy of registered Indian women was 6. 9 years fewer than for women in the total population. †¢Mortality rates in were 10. 5 per 1,000 compared to 6. 5 for all women. †¢Unemployment rates in for women on reserve (26. 1%) were more than 2. 5 times higher than for non-Aboriginal women (9. 9%), with overall unemployment on r eserves estimated at 43%. In urban centers, 80% to 90% of Aboriginal female-led households were found to exist below the poverty line, resulting largely from dependence on meagre levels of social assistance (Department of Indian Affairs and Northern Development, n. d. ). These inequities in health and social indicators are perfect examples of the affect of political and economic factors that influence access to health services (Browne and Fiske 2001). Health care for First Nations people, specifically for those who live in reserve communities receiving federally run services, has been founded on colonial ideology.This allowed and influenced the beginning of dependency of the First Nations people upon the European policy makers (Browne and Fiske 2001). First Nations women have been exceptionally affected. A severe example of oppression in health care was the sterilization of First Nations women in the early 1970s, reportedly without their full consent. During the late 1960s and the e arly 1970s, a policy of involuntary surgical sterilization was imposed upon Native American women, usually without their knowledge or consent (First Nations).This practice was a federally funded service . Such sterilization practices are clearly a blatant breach of the United Nations Genocide Convention, which declares it an international crime to impose â€Å"measures intended to prevent births within [a national, ethnical, racial or religious] group (First Nations). Policies such as these allowed for the First Nations women to stay defenceless. Today there are still many examples of how systemically prejudice still exists.Today, Canadian nurses and physicians often hold and maintain negative stereotypes about aboriginal men, women and children, in turn, provide health care that is not â€Å"culturally sensitive† (Browne and Fiske 2001). For instance, nurses may ask more probing questions regarding domestic violence and make more referrals about suspected child abuse for ab original clients than for white clients. Studies with aboriginal Canadian women also reveal that some participant feel their health concerns are trivialized, dismissed or neglected due to stereotypic beliefs of nurses and physicians (Browne and Fiske 2001).Some aboriginal women have even reported feeling like outsiders who are not entitled to health care services. This indicates that aboriginal people`s negative experience with health care professionals have compromised the quality of care they receive. This then reinforces their perception that aboriginal values are not respected by the western medical establishment and instilled feelings of mistrust toward care providers (Browne and Fiske 2001).Marginalization from dominant political, economic, social, and health sectors arises from and reinforces racial stereotypes that contribute to views of Aboriginal people as â€Å"other† (Browne and Fiske 2001). For example, all those that are recognized as having â€Å"Status Indian s,† members of the First Nation community they are entitled to non-insured health benefits that no other Canadians receive. This has created bitterness and hatred from members of the dominant society with respect to â€Å"free† health services and often is seen as an addition of welfare.Members of the First Nation are acutely aware of the views commonly held by members of the dominant society and recognize that these perceptions contribute to negative stereotypes and the processes of â€Å"othering† that further alienates them from the dominant health sector † (Browne and Fiske 2001). In addition to having the Indian status card, residential school practices have had an influence on individuals. This again is an illustration of political power that had an influence on the mistreatment and abuse of children at these schools.From 1917 to 1946, children of this First Nation were compelled to attend residential school to receive an education (Nelson, 2006). At these schools that are supposed to be a building of which education is suppose to be taught there were many instances of physical and sexual abuses that created a lifetime of fear, humiliation, and mistrust. These abuses and the shame expectancies taught by the very strict teachings of sexual modesty and morality are compounded by the lived experiences of maltreatment (Nelson, 2006).The social harm of enforced residential schooling is enormous; this combined with economic and political relations shape women’s health care. Many First Nations women feel as though there are dismissed by their health care providers. They believe their health concerns or symptoms were not taken seriously. They were either seen as inconsequential or simply dismissed by providers of which predominantly were doctors or Nurses (Nelson, 2006). The nurses and doctors assumed there was nothing wrong before assessing the patient’s condition. Individuals feel as though they have to transforming thei r image to gain credibility.So they feel as though they have to dress up when going to the doctors. The risk of being dismissed was compounded by some women’s reluctance to admit to pain or to outwardly express suffering, which is what they had been taught by their Catholic teachers in residential school (Nelson, 2006). Therefore, they are more likely to wait until there condition is severe before seeking services, since past experiences cause them to fear that she will be dismissed by her provider. In addition, health care providers stereotype First Nations women as being very passive participants in health care.But what they fail to realize is that they again were taught specific ways of expressing respect one of which was to act unassertive (Nelson, 2006). Another prejudice that First Nations encounter by health care providers are the judgments on the women as mothers. Extreme actions are usually taken by hospital staff based on assumptions. This is also another factor lea ding to individuals trying to transform themselves. They try to change their appearance so that they look like credible medical subjects to be treated equally as the every other patient.Often a difficult task when First Nation people feel like outsiders. Systemic prejudice and oppression towards First Nations women can be best explained as the result of formal and informal colonial policies and so can be best addressed by changing the prejudiced individual. A chief illustration of prejudice that First Nations women experience is through the health care system. The health care system has and continues to; discriminate, execute racism as well as permits structured inequalities that only hinders First Nations women.The implications of providing health care to Aboriginal women must be critically analyzed to consider the unique social, political, economic, and historical factors influencing health care encounters at individual and institutional levels (Nelson, 2006). Women of First Natio ns are aware of the different ways in which racial and gendered stereotypes and economic privation can influence the health care they receive (Nelson, 2006). Health care is a basic necessity that many of us take for granted. This disadvantage is also a representation of a First Nations woman`s everyday social experience.The tendency of Western nurses and doctors to bracket out the sociological and political context of health care encounters involving Aboriginal patients, however, stems from their professional socialization and predominantly middle-class values (O’Neil, 1989). It has been proven that there is in fact an institutional and colonial relationship with health care. Institutions are powerful symbols of Canada`s recent colonial past that currently affects Canadians. First Nations patient today are experiencing discriminatory behaviour from health care providers and as a result disempowering them.The difficulty has been addressed and the time now is to solve this prob lem. Given the political and ideological context of relations between First Nations people and the Canadian state, power imbalances that give rise to the women’s concerns regarding their health care are unlikely to be redressed without radical changes in the current sociological and political environment (Nelson, 2006). Health practitioners as well as policy makers would need to integrate their work to create health care policies, practices, and educational programs.Moreover, since we are fully aware that systemic institutionalizations are originally rooted from individuals the approach to solve this problem would be by trying to reduce prejudice by changing the prejudiced individual (Morrison & Morrison, 2008). It seemed fairly obvious that because prejudice originated from the one who was doing the stereotyping that if society wants to reduce or eliminate such behaviour, it ought to direct its attention to changing that individual (Morrison & Morrison, 2008).Thus reduction efforts using education, ad role playing, propaganda and confrontation techniques are examples of attempts to reduce prejudice (Morrison & Morrison, 2008). The shift in individual behaviours will in turn change mainstream health care. References Browne, A. J. , and Fiske, J. (2001). First Nations women’s encounters with mainstream health care services. Western Journal of Nursing, 23, 126- 147. Dion Stout, M. D. (1996). Aboriginal Canada:Women and health. Paper prepared for the Canada-U. S. A. Forum onWomen’s Health [Online]. Ottawa, Canada. Available: http://www. c-sc. gc. ca/canusa/papers/canada/english/indigen. htm Forced Sterilization of Native Americans. (n. d. ). In Encyclopedia Net Industries online. Retrieved from http://encyclopedia. jrank. org/articles/pages/6242/Forced-Sterilization-of-Native-Americans. html Gerber, L. M. (1990). Multiple jeopardy: A socio-economic comparison of men and women among the Indian, Metis and Inuit peoples of Canada. Canadian Ethni c Studies, 22(3), 69-84. Morrison, G. T. , & Morrison, A. M. (Eds. ). (2008). The psychology of Modern Prejudice. New York, NY: Nova Science Publishers, Inc. Nelson, D.T. (2006). The Psychology of Prejudice. Boston, MA: Pearson Education, Inc. O’Neil, J. D. (1989). The cultural and political context of patient dissatisfaction in cross-cultural clinical encounters: A Canadian Inuit study. Medical Anthropology Quarterly, 3(4), 325-344 Stats Canada. (2006). First Nations Health Care. Retrieved from http://www12. statcan. ca/census-recensement/2006/index-eng. cfm Voyageur, C. J. (1996). Contemporary Indian women. In D. A. Long & O. P. Dickason (Eds. ), Visions of the heart: Canadian aboriginal issues (pp. 93-115). Toronto, Canada: Harcourt Brace